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    Make Your Website a Winner with SEO Content Strategy (Video Masterclass)

    CDI's SEO Content Strategy Webinar with Guest Jim Cooper of Embassy Desk SEOYou know your website needs content, especially in the form of a blog, but do you know how to create a winning SEO content strategy? You know, one that’s search engine optimized to get eyes on your stuff?

    In this third webinar in the series, we’ve focused on that all-important topic:

    SEO Content Strategy!

    You will be learning all about the ins and outs of creating an effective strategy. Topics include:

    I. Introduction

    What Is SEO Strategy?
    The Importance of Mobile Strategy
    SEO Content – A Bird’s Eye View

    II. Skyscraper Technique

    What Is Skyscraper Technique?
    Benefits of Skyscraper Technique

    III. SEO Keyword Research

    Anatomy of a Keyword
    Keyword Types
    User Intent
    Keyword Placement
    Common Keyword Myths

    IV. Tags

    Meta Tags
    Alt Text

    V. Blog Calendar

    Content Formats
    Content Checklist
    Cluster Content

    VI. Content Promotion

    Link Building Stats
    “White Hat” Link Building Tactics

    It’s a very good idea to watch the first two webinar recording in this series to gain a foundation – Search Engine Optimization (SEO) 101 and SEO Campaign Roadmap.

    Below you will find:

    • Full 68-min webinar video.
    • PDF presentation.
    • Special offer for CDI members (in presentation).
    • Announcement of the fourth live webinar topic and upcoming date.

    About Jim:

    Jim Cooper headshotCDI was first introduced to Jim Cooper in 2015 by the former COO of Ali Brown International, who was consulting with us. As Jim was SEO/SEM magic behind the 7-figure Ali Brown business coaching brand, it was easy for us to get excited. We’ve been lucky to do business with Jim, and refer several member career pros his way, ever since.

    Jim runs Embassy Desk SEO. As Station Chief he has been working in SEO since 2001, before “SEO” was a buzzword. Truly his love with tech goes back as far as 1997 with his graduate studies in technology and new media at California Institute of the Arts.

    He has worked across a variety of industries, including executive compensation consulting, nonprofit associations, higher education + university sites, enterprise-level eCommerce, high-end retail, career services, and much more. He is highly adept with B2B and B2C clients.

    Additionally, he has assembled a crack squad of operatives for Embassy Desk which includes world-class designers, vetted expert content creators, junior SEO/SEM specialists, data analysts, and web developers to assist companies in their missions.

    Jim says, “SEO is not a magic bullet and will not solve all of your problems. But with enough time + watering and nurturing, it can become the backbone of your company’s lead generation, with a terrific ROI.”

    Mark Your Calendars: 

    Search Engine Marketing 101

    Guest Presenter: Jim Cooper of Embassy Desk SEO

    Attend Live: Wed, 7/27 at 12 PM Eastern on Zoom

    Cost: free to CDI members

    Recorded: Yes

    Registration: Yes, Link TBA

    Watch the Webinar + Get Resources

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    Resume Writers and Career Coaches

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    Whether you are just starting out or are an established entrepreneur, Career Directors has resources available to take you to your next step.

    Additional Resources

    What is SEM and Why Should I Care? (Lesson 4)

    SEO Campaign Roadmap >> (Lesson 2)

    Search Engine Optimization (SEO) 101 >> (Lesson 1)

    Best Practices in Video Marketing for Your Business (Tip Sheet) >>

    Easy Steps to More Clients, Website Fixes, Better Resumes >>

    Your Career Business Website: Getting Started (Best Practice Tip Sheet) >>

    Does Your Website Have a Sexy IFO or Lead Magnet? (Core Lesson) >>

    Top 10 Ways to Market Your Website >>

    Making Money with Your Website: Affiliates (Audio) >>

    8 Ways to Put Your Website on Auto Pilot >>

    SEO for WordPress Power Bloggers (Audio) >>

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