You know your website needs content, especially in the form of a blog, but do you know how to create a winning SEO content strategy? You know, one that’s search engine optimized to get eyes on your stuff?
In this third webinar in the series, we’re focusing on that all-important topic:
SEO Content Strategy!
You will be learning all about the ins and outs of creating an effective strategy. Topics include:
I. Introduction
What Is SEO Strategy?
The Importance of Mobile Strategy
SEO Content – A Bird’s Eye View
II. Skyscraper Technique
What Is Skyscraper Technique?
Benefits of Skyscraper Technique
III. SEO Keyword Research
Anatomy of a Keyword
Keyword Types
User Intent
Keyword Placement
Common Keyword Myths
IV. Tags
Meta Tags
Alt Text
V. Blog Calendar
Content Formats
Content Checklist
Cluster Content
Images
VI. Content Promotion
Link Building Stats
“White Hat” Link Building Tactics
It’s a very good idea to watch the first two webinar recording in this series to gain a foundation – Search Engine Optimization (SEO) 101 and SEO Campaign Roadmap.
Submit Your Questions
While there will be time reserved for questions at the end, you do have a chance to submit any advance questions around SEO Content Strategy to help us gauge your needs and adapt to meet them.
If there is anything about SEO content strategy you are hoping to learn, please complete the following form.
Deadline to submit is Thursday, 5/25/2022.
Mark Your Calendar
Guest Presenter: Jim Cooper of Embassy Desk SEO
Attend Live: Wed, 6/01/2022 at 12 PM Eastern on Zoom
Cost: Free to CDI members
Recorded: Yes
Registration: Yes, Link TBA
Submit Questions: Yes, submit here by Thurs, 5/19/2022
All About Jim
CDI was first introduced to Jim Cooper in 2015 by the former COO of Ali Brown International, who was consulting with us. As Jim was SEO/SEM magic behind the 7-figure Ali Brown business coaching brand, it was easy for us to get excited. We’ve been lucky to do business with Jim, and refer several member career pros his way, ever since.
Jim runs Embassy Desk SEO. As Station Chief he has been working in SEO since 2001, before “SEO” was a buzzword. Truly his love with tech goes back as far as 1997 with his graduate studies in technology and new media at California Institute of the Arts.
He has worked across a variety of industries, including executive compensation consulting, nonprofit associations, higher education + university sites, enterprise-level eCommerce, high-end retail, career services, and much more. He is highly adept with B2B and B2C clients.
Additionally, he has assembled a crack squad of operatives for Embassy Desk which includes world-class designers, vetted expert content creators, junior SEO/SEM specialists, data analysts, and web developers to assist companies in their missions.
Jim says, “SEO is not a magic bullet and will not solve all of your problems. But with enough time + watering and nurturing, it can become the backbone of your company’s lead generation, with a terrific ROI.”
