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    3 Steps to Improve Your Social Media Presence for a Winning Job Search

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    Is your social media presence hurting your job search? In a competitive job market, it is not enough to simply set up an account on any of the social media platforms, create your profile, and walk away. If you are currently looking for new employment or thinking about launching a job search, having a social media plan in place that is wholly aligned with your professional resume will help you breakthrough the noise and position you for more opportunities.
    It is no secret that social media continues to rise in popularity, but you might not be aware that more than 50% of employers conduct screenings of potential candidates’ personal social accounts to find out more about the applicants before they are called in for an interview. To set yourself apart from your competition, your online presence needs to radiate your value and you need to be active and engaged.
    Here are 3 simple steps to take to ensure your social media presence will help you attract opportunities:

    Clean Up Your Online Content + Ensure It’s Current

    Your resume defined your professional brand and your social media profiles + online activity provide you with an opportunity to further showcase your skills and expertise in a more personal way –adding your personality and a layer of authenticity to your candidacy that builds trust and credibility between you and your target audience.
    ? Audit your social accounts to ensure your content is up-to-date and controversy free. Review photos and/or posts you are tagged in and remove yourself from any tags that detract from your professional image.
    ? LinkedIn is the ‘go-to’ platform for professionals, recruiters, and hiring authorities; therefore, make sure your LinkedIn profile is 100% complete and further highlights the value and experiences presented on your resume.
    ? Examine all your social profiles to ensure they are aligned with one another. Taking the time to convey the same message and persona across all social accounts is critical to your job search success and building a consistent brand message across social media will go a long way in helping you stand out from your competition.

    Be Personable + Mindful When You Post

    Nearly half of employers who responded to a 2018 Careerbuilder survey stated, “they wouldn’t call a person for an interview if they can’t find them online.” To land interviews and ultimately your next job, your online presence needs to make a great impression.
    ? Although setting your personal accounts (FB, Twitter, IG, Pinterest) to private and exercising caution when posting are wise steps to take; always assume an employer will see your posts and the pictures you share or are tagged in.
    ? Use a current profile photo on each of your accounts. Your LinkedIn profile picture should be a clear, quality head shot taken within the last 6-12 months and the photo(s) you use on your other social accounts should all be in good taste.

    ? Remove any questionable content that would cause an employer to hit “next” and be aware of the brands and people you engage with that might have a direct impact on how you are perceived.

    Share Content + Engage Regularly

    Now that you’ve cleaned up your existing content, ensured your profiles are current and aligned, and have set your personal accounts to private, it is time to leverage the power of social media to engage with others, increase your visibility, and expand your network.
    ? Determine a plan outlining how often you will engage on social media and then stick to it. The goal is to maintain an active, public profile by posting, sharing, and liking. Consistency is key. Most professionals turn to LinkedIn enhance their professional brand.
    ? Content sharing is vital to standing out in today’s competitive job market. You can write and share articles that establish you as a thought leader in your specific industry, share industry news, like other people’s posts, and/or offer your take on trending topics. Engage!
    ? Bolster your visibility by being an active participant on LinkedIn. Join groups. Grow your network by reaching out and connecting with others. Give recommendations. Ask to be recommended.
    ? Before you hit publish, consider the power of each post. Will the article, picture, meme, or opinion you are sharing bring you closer to or move you away from you career goals?
    You don’t need to delete or completely revamp your social accounts to impress employers; however, you do want to make sure every image, post, and interaction contribute to your brand and aligns with your professional goals all while providing a glimpse of your unique personality and style!
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