Don't have a brand? Think again! Everyone has a brand. The only real question is what they are doing to cultivate it? Just because you do not have your logo or have your own company, doesn’t mean you do not have a personal brand. However, what is a personal brand Read More >
Is Your Digital Visibility Costing You the Job?
Digital visibility is important for every careerist, especially when you’re looking for a job. According to a 2016 survey done by CareerBuilder, the number of employers using social media to screen job applicants has skyrocketed 500% over the last 10 years. If you didn’t think it was important before, now Read More >
Weed Your Social Media Garden for Job Search Success
The best thing you could do for your job search could be to delete some of your soc ial media accounts. “What?” you ask, "Delete a social media account?" Yes, you read that correctly. Other articles may be telling you to create social media accounts to boost your job Read More >
5 Campaign Phases to Make Your Career Great Again
What does your career have in common with politics, marketing, and sales? They are all considered campaigns. Yes, campaigns. Never thought of your career this way? Bear with me. Similar to marketing, sales, or politics, your career is comprised of a campaign lifecycle process (campaign phases). Every once in Read More >
9 Job Search Apps to Get Your Search into Hyperdrive
We all know that job search can be filled with endless tasks that can take hours out of your day, especially if you've got a million things going on in the first place or you're on the go. If you don't have the time or inclination to be strapped down Read More >
7 Apps to Turn You into a Networking Nerd
Does the word networking make your palms sweat and your right eye twitch? Believe me, you’re not alone. But study after study shows that it progresses business and careers, so what do you do? Luckily, here are some great apps to help make networking less overwhelming: Switch This is a Read More >
This Could Be Killing Your Job Search
Job search is becoming increasingly more complicated by the day, like a maze with twisty unknown passages. Take the wrong way and you could find yourself running around in circles, losing a lot of time and energy—and interviews. I often hear this line from clients: “I’ve sent out hundreds of Read More >
Job Seekers, Reverse Engineer LinkedIn’s Latest Hiring Data
Even though it may not seem like it when you’re in the middle of a job search, recruiters are looking for you. LinkedIn recently released a study titled The Ultimate List of Hiring Statistics for Hiring Managers, HR Professionals, and Recruiters. Despite the title, the study boasts a bundle of Read More >
Don’t Let Social Media Undermine your Professional Brand
A friend recently told me about a senior exec her company had been about to hire – at least until they spotted some inappropriate comments he’d made on Facebook. His posting was an indication of inappropriate reactions to everyday situations that they were concerned might transfer to the poor handling Read More >
LinkedIn Marketing Boosts Career Opportunities
With so many professional networking and marketing opportunities online these days, a comprehensive, career-selling LinkedIn profile and company page (as relevant) is essential for promoting and validating your skills and offerings. And unlike a hardcopy business card or flyer, your services and contact details are easily accessible – they can’t Read More >
