By Laura DeCarlo – CDI President
Are you visible within your market? Are you doing everything you could be doing to keep your business in front of those individuals most able to refer to you or buy from you? If you are telling your clients that looking for a job, or marketing themselves for a job, is a full-time job, then what are you telling yourself about marketing your business?
While you may not be able to dedicate all your time to marketing your business, making certain that it is an active part of your business strategy is critical. If you have ever read books by guru Harvey Mackay, then you have heard him espouse the importance of knowing everything about your customer so that you can personalize your service, make them feel important and remain on their radar.
There are a number of ways you can do this:
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