Help Your Clients Become Research Sleuths

By Ellen Mulqueen, M.A., CERW, CECC

I’ve gathered together research information you may want to share with your clients. You have my permission to do so, as long as you give proper attribution. A common question asked during an interview is, “Why do you want to work here?”

Imagine two applicants:

Applicant A says “Well, I saw it in the paper, and it sounds interesting.”

Applicant B says “I read in the Times that you’re adding two new lines and plan to open five more stores in the next eighteen months. I’m excited about the prospect of working for a company with that kind of growth.”

Who do you think will get the job offer? Applicant B, most probably, because she took the time to find out something about the employer.

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