This is wonderful news for resume writers who don’t go in for all the graphic design that has become so popular in the TORI competition these last few years.
If this is you, you no longer have to miss out on this explosive business-building opportunity afforded by the TORI awards!
In 2021 we now have four new classic design resume categories!
What exactly does this mean to you?
That these new categories give EVERY professional resume writer the chance to win or become nominated for a TORI. While the TORIs have always been about writing first, now it’s an even playing field for design.
I’ve had a lot of questions about the classic design resume categories, so I put together this 8-minute video tour to show you the new categories, provide examples of what we consider classic design, and to share with you the benefits of being nominated or winning.
With ten categories total, there are 50 chances for a nomination and 30 for a win (1st, 2nd, and 3rd). Whether you are keeping it classic or all-in for high-end design, the ROI of a TORI speaks for itself so you won’t want to miss out this year!
Watch the Video
Read the Transcript
Refer to the video for what I am screen sharing. The page I am sharing on the website can be found here.
So I just got off the CDI group call where one of the questions was, “If I’m a new resume writer, is it worth my while to enter the TORI Award competition?”
Well, this question got me really excited because while it’s always a great idea to enter the TORIs for the immense impact it can have on your business because, yes, it is the number one most cost-effective yet explosively beneficial way to grow your business. But also in 2021, we have really upped the opportunities for any professional resume writer to make their mark and win a TORI. And how we’ve done that is we have launched what we call the Classic Design Categories.
Let me share my screen, and I will show you what I am talking about here. Okay, here we go.
I’m on the TORI Awards information page, and you can access this by hovering over “For Career Pros” and then scrolling down to “Awards & Competitions”. This little offshoot will take you to the award winners but you want to click here to go to this page.
On this page, you’re going to find a lot of great information on the TORIs; telling you why you want to enter, showing you examples of the new Classic Design Categories, linking to testimonials where members talk about how it’s the best thing they have done for their business and having unlimited clients, focusing on ideal clients, getting to do the niches they want to do and get hired at the rates they want to get hired at, the benefits: TORIs versus No TORIs.
Anyway, I’m scrolling down here to our categories.
As you can see here, we have 10 categories. This means there’s always 50 chances to get nominated if you were to actually enter every category. We take five nominations in each category and then there are three winners in each category. So first, second, and third, 30 chances for a win. And we’ve had members tell us – this is in our testimonials – that just getting nominated for a TORI, it was the best thing they ever did to double and sometimes triple their business.
But the Classic Design Categories are really a whole new thing.
The TORI is probably, over the last eight or so years, they’ve become a very graphic- intensive style of resumes, they’ve become a very graphic- intensive style of resumes, and not everyone does that. Yes, thanks to Marie Plett, we have our tutorials on how to do these resumes so they are still ATS-friendly. Graphics isn’t what makes a resume win in the employment market or even in the TORIs. It always comes down to writing is the number one thing that our judges look for. But the design and the eye candy, it’s been very interesting to watch. And while I know from personal experience with my clients and my awards that I won early in my career, that graphic resumes are powerfully successful, they’re not the only kind of resume that works.
So we’ve introduced four Classic Categories this year: best difficult transitions, best executive, best new graduate, and best high tech resume. These go along with the regular categories, so we’re not doing away with the graphic-intensive because that is very much a true way to market job seekers, but now we’re giving you the best of both worlds. So if you don’t play in the graphic-intensive world of resume writing, you can still take advantage of the TORI Awards by entering the classic categories.
Let’s scroll up and look at some examples of what we consider to be classic design.
It’s really important to emphasize that classic design doesn’t mean boring, plain-text resumes. It doesn’t mean they are machine generic. These resumes still have visual elements to them; they just don’t require you to have edge to edge full color bleeds and all sorts of other bells and whistles.
As you can see from this former TORI winner, he’s mildly using color, lines, spacing. There are some text boxes but not for anything that was scannable so it’s not hurting anything. There are knockout text boxes. Again, not going to limit the resume. We have things like Challenge, Action, Impact. We have check marks. There’s a nice use of space here so that this resume flows and still looks visually impactful. It just doesn’t have the high-end graphics.
Let’s just take another one here at random. Here’s another former winner. Again, much more traditional but we’ve used things like lines and bolding, and italics and spacing, to break information up and still make sure it can be consumed easily and visually at the same time, that it’s well-written, branded, emphasizing unique selling propositions, storytelling, metrics, all of the things that make the resumes fantastic but without the big shiny full-color package. So whether you’re classic or you’re graphic-intensive, all the information you need is here.
If you’re a CDI member, there is a link to all the member tutorials that you can click on. We have 16 video tutorials from TORI award-winning and other resume award-winning writers that you can access and learn from as part of your membership.
You can also check out here the testimonials to really get a sense of why you see some people entering and winning year after year. Because they understand the value. They recognize that the TORIs are a known thing. The TORIs have been running since the year 2000-2001, consecutively since that time. And it is our most popular web page on our website. Job seekers go there, and we have members who don’t even have websites, who get all their business from their TORI wins. It’s pretty phenomenal.
And don’t think everyone is in. There are thousands of professional resume writers, but I’m pretty sure when I did a video last year, I shared that the most we’ve ever had enter in one year was 65 applicants. So there are plenty of opportunities when there are 50 chances for nomination and 30 to win.
You don’t want to miss out on this.
Make this your year.
The TORIs, for registration, will be open until 12:00 AM on July 16th. If you get in at least one category registration by then, you can enter as many more categories as you want by the deadline for submission of August 3rd.
So again, make this your year. Let’s see you fly higher. Let’s see those TORI nominations and wins, and you’ll be amazed at what it will do for your business.
I hope I see YOU flying higher in CDI!
Don’t Miss the 2021 TORIs & the New Classic Design Categories
There are just 22 days left to register By 12 AM Friday, July 16, 2021.
(Remember, once you get registered you still have until Tues, August 3, 2021 to purchase more categories and submit).