If you’re always looking for ways to grow your resume business, but you rarely have the time, here’s a winning strategy: Purchase one category entry into the TORI resume awards today.
Hang with me for the ROI behind this super low-cost purchase, as it’s incredibly sound!
The Toast of the Resume Industry (TORI) awards, is the longest-running professional resume writing competition worldwide.
But more importantly, it has been referred to by award nominees and winners as:
The lowest cost and highest ROI way to grow your business, seemingly overnight.
Sharon Williams said:
70% of my business comes from CDI and people seeing my TORI-winning resumes.
Amy Adler said:
The TORI was a game-changer for my business. Almost immediately, I had more engaged clients from the market that I am continually seeking to attract.
Gayle Howard said:
I honestly believe winning a TORI award has been instrumental in catapulting my business to the next level.
But even getting nominated can create a HUGE boost in your business!
Melissa Kelly said:
So I’ve had a really good problem. Just being nominated last year doubled my business on average. I’ve had to revamp my production and project management processes and am looking to bring on a subcontractor.
So if you could possibly get that level of traction with a $40 investment, what’s stopping you?
First, know that when you are a CDI member (necessary to enter) you receive access to 12+ resume writing video tutorials from current and former TORI winners.
We had two first-time winners in 2019 tell us that those trainings were what helped catapult them to success. There is even a tutorial on making graphic resumes ATS-friendly!
Second, there are almost more chances to be nominated then there are registrants.
You might be surprised to know that with a crowded market of professional resume writers worldwide, we’ve never seen more than 70 people enter in a year! (Of course, some enter multiple categories).
Now think on that… there are 10 categories, each with five chances to be nominated and three changes to win. That means that if you were to actually enter every category you would have 50 chances at nomination, and 30 chances at winning.
It boggles the mind that this low-hanging fruit is right there and many don’t even reach out to try to grab it!
That’s why I am writing this post today — because I am hoping to change the trajectory and give you some strategy around registering for one TORI category today!
So let’s take a look:
#1 – You Won’t be in the Dark & Can Plan Effectively
With 73 days to go before TORI registration closes, buying one category today ensures there are no surprises on the preparation and submission process. You’ll read the information and have plenty of time to strategize and submit.
#2 – You’ll Make it Real
Making a commitment to something is a powerful first step. Granted, $40 won’t take a bite, but it will let you have one foot into the circle and thus one step closer to making it happen. Don’t think about it – act to make it happen!
#3 – You’ll Inadvertently Up Your Game Just by Focusing on It
If you think “you can’t do that” in terms of TORI resume design and writing, you’re wrong.
Two years ago I was consulting with a resume writer who was highly qualified but not into “all that design”. When she, like so many others, wanted to know what the secret sauce was to the success of some members, I pointed to the TORIs. (Top earners almost all have at least one win under their belt). Not only did this individual dive in, get creative, study winners, and build that TORI muscle, but went on to win in a very competitive category!
It doesn’t matter where you are at today, but once you lock it in, you’ll start looking, learning, and absorbing. (Again, CDI offers so many amazing video-based tutorials!) And as my client pointed out, it’s exciting to see how much more opened up with the design and writing process, when space was made for it!
#4 – You’ll Take a Step Toward Explosive Business Growth
There is nothing more challenging than the hills and valleys of being an entrepreneur!
The constant need to market, convince, and close prospects can be exhausting and stressful. So, if we tell you that the TORIs really are an easier, softer way — an exclusive ticket to business growth without high effort — it would only make sense to get your feet wet in the competition.
When you buy one category today, you are on your way toward changing your business cycle forever if you win or get nominated.
#5 – You’ll Still Have Plenty of Time
The #1 deal breaker we’ve seen for resume writers not entering is that they wait until the last moment, something inevitably comes up, and they don’t get to enter.
Again, there are 73 days left before registration closes and that’s plenty of time for you to know what is going on, plan your time (and block for emergencies), and enter in 2020!
The Future Lies in Your Hands & You Can Begin to Change it Today!
The TORIs are a logistical pain in the butt for CDI. We’ve thought of ending them in the past due to low participation.
So, why do we continue to invest our time and keep harping at you to enter?
Because we’ve seen the massive ROI of the TORIs.
I can’t count the number of resume writers who have told me (and been quoted on the site) attesting to the huge difference a TORI nomination or win has made for them.
I’ve even personally experienced it first-hand:
For me, I know that resume writing awards were one of the key components that made it SO EASY for me to gain prospect trust and excitement, and close sales when I had a career services practice. I may have employed solid selling and packaging strategies, but it was my ability to design award-winning resumes that brought them to me in the first place. I wouldn’t have had a 6-figure business in the 90s without resume awards!
Why struggle and invest thousands of dollars in marketing, yet never get the results one $40 TORI registration might attain?
Not everyone can win on their first try, but any professional resume writer can ultimately become a TORI nominee or winner!
But it doesn’t happen until you at least put yourself out there and try.
I’m urging you to make 2020 your year!
Purchase at least one category today and get this process started!
You’ll then be locked in knowing you have until July 14th to purchase and submit more categories. (All initial registration closes on June 25th).