By Susan Geary, CERW – VP of Public Relations // Owner, First Rate Résumés
I hear all the time from résumé writers that they’ve sent out press releases, but they haven’t resulted in a media interview. Do not despair, and do not complain. It’s no different then when we send out numerous résumés for jobs and get a callback when it’s least expected. Most of the time, and I mean MOST of the time, the editor or producer won’t even use your idea or press release when they receive it, unless it’s really good information-something that they’ve never heard before, but is a perfect fit for their audience. The rest of the press releases either land in the trash or are filed for “future contact”. So why bother? The truth is they really don’t care that you attended a convention or earned a new certification.
Because eventually, the story WILL be about the job search, or résumés, and they’ll need a source. Or, perhaps some other story died at the last minute, and they need to fill a 4-minute gap in the morning show. At this point they don’t care much about the subject, they just need something to fill a gaping hole. When I promptly returned a call to the Wall Street Journal Radio Network, the producer lamented that no one was returning his phone calls and I was the first one to respond to his voicemail. This was my second interview with the WSJ Radio Network in less than a month.
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