Want to attract clients, publicity and powerful press opportunities? Want reporters calling you first?
As a resume writer, career coach or job search strategist, the fastest way to elevate your credibility and client pipeline is through media visibility. With the right pitch at the right time, you can go from best-kept secret to go-to expert overnight.
But here’s the truth:
It takes more than a press release to get results. That’s why CDI has created a step-by-step tip sheet packed with insider strategies, ready-to-use AI prompts, and examples of timely publicity tie-ins.
We’ve used September for our sample month because it’s International Update Your Resume Month, an event registered by CDI. However, there are tons of juicy opportunities in September for other pitches!
Inside the 7-page tip sheet, you’ll discover:
7 Golden Rules of Media Outreach
- How to pitch with purpose, time it right, hook reporters fast, and even turn rejection into long-term opportunity.
Scripts & 15 AI Prompts to Save You Hours
- From follow-up emails to 30-second phone pitches, you’ll get ready-made templates that help you sound confident and professional.
Sample September Publicity Calendar
- Leverage timely tie-ins like Update Your Resume Month (registered by CDI 25 years ago), Fight Procrastination Day, Equal Pay Day, and more to position yourself in the news cycle.
Done-for-You Press Pitch Headlines
- Five swipe-worthy titles you can send directly to media outlets or repurpose for your blog, LinkedIn, or newsletter.
Media Expert Positioning Tips
- The must-have pieces every professional needs: media bio, headshot, speaker intro, and visibility platforms to join today.
Why This Matters
- Visibility: Reporters need articulate, credible experts like you.
- Authority: Media exposure positions you as the trusted voice in your niche.
- Clients: Publicity builds instant credibility and draws prospects to your services.
When you pitch with confidence, you aren’t just sharing tips but building a reputation that keeps clients (and the media) coming back.
Ready to Pitch the Media for Success?
Download the 7-page member’s only tip sheet now!
Special thanks to Bridget Batson of Houston Outplacement, and the other members of the Education Committee, for updating this resource.
Stop letting publicity opportunities pass you by!
Use this CDI-exclusive guide to get your name in the media, and your business in front of more future clients.
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Resume Writers and Career Coaches
Access this + all of CDI’s resource library for as little as $97. Whether you are just starting out or are an established entrepreneur, Career Directors has resources available to take you to your next step.
Additional Member Resources
Leverage Update Your Resume Month for Business Growth >> (Includes links to resources)
Public Update Your Resume Month Page >>
All Media & Press Member Resources >>
All Marketing & Getting Clients Member Resources >>
Career Industry Accelerator Club >> ($25 fee for training, consulting & thought leadership)
Want more valuable prompts? Accelerator Club members can download this 13-page AI prompt document that includes:
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- Prompts for training AI to write and speak in your voice.
- Prompts for content creation for social media and marketing.
- Prompts for resume writing along with examples from a real client’s project.
- My entire award-winning master resume writer flow of prompts.
- Links to deeper trainings on using AI to create custom GPTs, stand out on LinkedIn, and create your social brand.
Instantly downloadable and included in the $25/mo (cancel at any time) rate for custom training, business consulting, and peer-to-peer support and thought leadership.
