By Susan Geary, CARW – 1st Rate Resumes
I’m a firm believer that there’s no such thing as bad publicity, as long as one knows how to react to it. In fact, your business may actually benefit by such exposure. Here’s why:
Let’s say you provide a résumé and cover letter to a client who (through no fault of yours) still cannot find a job. They decide you are to blame and demand a refund; however, you’ve already told your client there are no refunds. The client threatens to call the local radio/TV/print “troubleshooter” who will smear your good name all over the media and ruin your business. How do you react?