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      Revamping Your Business: How I Increased Sales and Regained My Life and Self-Respect

      By Gayle Howard – Top Margin Career Marketing, Melbourne Australia

      It was the year I finally wised up.

      Mrs. NiceGuy – that’s what I wanted to be known as. I guess we all do. I wanted to be the best résumé writer in Australia, I wanted to be the cheapest in Australia – have the most clients. I wanted to be the one everyone was amazed at. Gosh! The job-seeking hordes would marvel in my dreams, how does Gayle do it? Such quality work, so cheap and she literally does it then and there. Wow!

      Yes, wow alright. Wow, I was the greatest person around. I was also a doormat. Working myself into the ground, Mrs Doormat Niceguy worried all day long. I worried about my clients’ capacity to pay. I feared they may not have enough money, feared I’d lose their business if the work wasn’t done the minute they called or if the prices went up. And ask them for money? How tacky to bring money into our business friendship – I’d send an invoice! Wasn’t I accommodating?

      I made appointments one after the other, all day, five days a week. I filled so much time with appointments, I was up night after night so I could actually do the work. And the appointments? Most showed up, always late, some not at all.


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