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Blogging to Boost Your Business

By Barbara Safani, M.A., CMRW, NCRW, CPRW, CCM

As small business owners, we know the value of free advertising and many of us write articles for ezines and industry newsletters to gain visibility in the job search and career management communities. Another excellent (and free) strategy for promoting our services is blogging. A blog, according to Wikipedia, is “a type of website where entries are made (such as in a journal or diary) and displayed in reverse chronological order. Blogs often provide commentary or news and information on a particular topic; a typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.”

What I love about the blog concept is that it focuses on relatively short entries that dispense information while fostering community. The writing style is more relaxed and less time consuming than other types of written communications I send to my clients and I’m able to create an opportunity to stay in touch with my clients more frequently without spamming them. If you’ve been thinking about incorporating a blog into your marketing strategy, below are eight blogging tips to help you move forward.


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