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      Getting Job Seekers to Think Like Business Owners

      By Tom Albano, CMRW

      One of the greatest services you can provide your clients is to get them to think like a business owner instead of a job seeker. This shift in thinking may be subtle, but the effects can be profound.

      When your client thinks like a business owner, he will automatically separate himself from the competing field of job seekers. Instead of approaching the interview from the perspective of needing a job, he can instead, approach it from a position of strength by offering a strong value proposition. The ability to do this comes from the confidence gained by having a clear understanding of exactly what value he has to offer. This is where you can provide valuable input that begins with the resume. In addition to being a powerful marketing tool, the résumé can serve as blueprint to help your client clearly understand his true value to a prospective employer.

      Here are a few ways to get your client to start thinking like a business owner during the resume writing process.

      Help Your Client Develop A Unique Selling Proposition, Or USP


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