By Gayle Howard, CMRW, MCD, CCM, CPRW, CWPP, CMRS
It started innocently enough on the Career Directors e-list recently when one of our members posed the question—“What did others think about offering 30- day guarantees?” Along the way, as is an exciting aspect of forums such as this, the focus changed to the professionalism of resume writers and our perception in the market place, and more important, how we view ourselves.
And this is where things became interesting as the debate was fueled by some differing opinions.
Were we inflating our own self-importance as resume writers and career coaches? After all, pointed out one contributor, accountants and lawyers never gave a “we’ll solve your problem or we’ll try better next time” type of guarantee. Were we, as resume writers cheapening ourselves by offering package deals, strictly enforcing our terms with contracts, and providing guarantees of success over something with which we had no real control? How could we ever compare ourselves to college-degreed professionals with requirements for ongoing skills training and accreditation?
And so the gauntlet was thrown down. Just how important are we? Is it true that we are seen as something less than professional? Could it be that the general public will never perceive us in the same light as those who practice accounting and law? Are we cheapening our industry and our reputations by the way we offer and market our services?
Let me remind you of this story that to me, forms the basis of what it is we do.
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