By Louise Kursmark
If you’re like most resume writers, what you love about your job is the art and science of crafting a powerful marketing document. You relish the challenge of digging into your client’s background, uncovering the rough gems of amazing accomplishments and deep expertise, and polishing those gems into shining jewels for the resume.
What you don’t love is marketing your business, selling your services, and worrying about creating a solid revenue stream! Yet these activities are absolutely essential. If you don’t generate new business, you won’t be able to go on doing what you love to do.
Marketing can be challenging and time consuming. Often your activities have no immediate payback, so you wonder if you’re doing the right things and enough of the right things. You’re not sure how to distinguish yourself from the hundreds of other resume services; so maybe you drop your fees in hopes of capturing more clients. Then you put in too many hours completing a high volume of resumes and still struggle to make ends meet.
Wouldn’t it be nice if you had lots of prospects . . . and lots of the right prospects, those who value your expertise and expect to pay a reasonable (or premium) fee for your services? To achieve that goal, you must put the power of value marketing to work for you.
Do’s and Don’ts of Value Marketing
Login to View the Rest of This Article
Resume Writers and Career Coaches
Access this + all of CDI’s resource library for as little as $97.
Whether you are just starting out or are an established entrepreneur, Career Directors has resources available to take you to your next step.