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Social Networks for Your Business (Audio)

This master class discusses the benefits and strategies for getting the most out of social networks for your business, including LinkedIn, Twitter, and Facebook.

Topics discussed include:

  • Things to consider in getting started.
  • Where and how to find influencers.
  • Status updates, tweets, retweets, etc.
  • Hashtags.
  • Recommendations.
  • Profile & headline strategies.
  • Position descriptions.
  • Advertising.
  • 1st person vs. 3rd person focus.
  • Newer tools like LinkedIn Signal
  • Fear factors and money earning.
  • Blog posts, Q&A, groups, and more.
  • Recommended books and CDI courses.

Expert guests include:

  • Miriam Salpeter of Keppie Careers
  • Laura Labovich of Aspire! Empower! Career Strategy Group
  • Camille Roberts of CC Career Services
  • Erin Kennedy of Professional Resume Services
  • Kris Plantrich of ResumeWonders Writing and Career Coaching Services


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