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Words to Use and Words to Avoid in the Sale (Core Lesson)

By Wendy Weiss

This week I’ve been listening to tapes of calls made by one of my clients’. Listening to these calls has made me think about words and how s-a-l-e-s professionals use words: To describe a service, to move the s-a-l-e-s process forward, to close the s-a-l-e, sometimes the right word (or the wrong word) can totally make (or break) your s-a-l-e.

Following are some words and phrases to use and some words and phrases to avoid.


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