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Personal Branding vs. Niche: the Difference

By Susan Guarneri, Master Personal Branding Strategist

What do people see when they Google your name or your company name? Is it about your personal brand or is it about your niche…or both? If you are not sure of the answer, you are not alone. The terms “personal branding” and “niche” are often used interchangeably, although the word “niche” has been around a lot longer. In fact, when you compare the two words you will find that that “niche” has more than 47 million Google hits while “personal branding” has a mere 384,000.


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