When it comes to job search, do your clients know how to leverage LinkedIn to make real headway?
Believe it or not, only 36% of job seekers are fully engaged on LinkedIn. Sure, they may have a profile and apply to jobs, but what else can they do to improve their job hunt? With 90% of employers checking out a job seeker’s LinkedIn profile and activity, your clients must understand all the ins and outs of what they should actually be doing with this critical social media platform.
During this interactive presentation, Donna Shannon shared great advice information on how job seekers can gain more profile views, expand their network, and reach out to others to build their future in the digital world. And yes, she dove into the hidden features of the Jobs section!
While this session will not go into profile writing, be prepared to learn about AI content generation and other new strategies for 2024.
Attendees ranked this event 10 out of 10 in the survey.
They described it as: Informative, Relevant, Helpful, Current, Outstanding, Insightful, Actionable and Relatable.
Survey respondents said they 100% learned strategies for LinkedIn profiles and they liked most:
- Features they weren’t familiar with to help clients.
- Breadth of content.
- Donna’s engaging style of presenting.
Donna shared with you:
- Why you and your clients need LinkedIn.
- LinkedIn job seeker use stats.
- Recruiter use and open job stats plus LinkedIn job post projections.
- How job seekers SHOULD be using LinkedIn (job search is only 25%).
- AI and Machine Learning (ML), what it impacts in LinkedIn.
- Resume keywords vs. LinkedIn keywords.
- How recruiters find candidates.
- Passive job candidacy.
- What recruiters want to see in profiles. (2nd ranked will surprise you).
- Ways to drive recruiters to a candidate profile.
- Smart use of Open to Work.
- More keywords for recruiters.
- Additional ways to catch recruiter attention.
- Strategies to build a positive reputation and why it matters.
- Understanding your/client profile statistics.
- Direct and indirect network growth strategies.
- Value of groups.
- Emerging AI tools on LinkedIn for profile writing, networking and interview prep.
- Hidden features in the jobs.
Donna knocked it out of the park sharing LinkedIn job search strategies and foundation for us as well!
Can you say, “WOW”?!!
About Donna:
Donna Shannon (they/them) is President at Personal Touch Career Services and holds the Master Career Director (MCD) designation from Career Directors International (CDI). Their books include “Get a Job Without Going Crazy” and “The Down & Dirty Job Search.” With 20 years of experience, they have published over 140 articles on LinkedIn, been featured in Entrepreneur Magazine, and spoken about job-searching strategies at conferences in Orlando, Los Angeles, Dallas, San Francisco, and Denver, among others. They constantly add to their professional development in both job searching trends and HR recruitment practices to ensure that their standards evolve with the latest technologies. Donna personally mentors their staff of five resume writers to stay on the cutting edge of the employment landscape. And yes, they do standup comedy, even though getting a job is no laughing matter.
To learn more about what they offer, you can find them at Personal Touch Career Services.
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