By Dr. G. Jay Christensen, California State University, Northridge
When thinking of a book that might provoke strong interest for our membership, we could not have chosen a book more to their liking. C.J. Hayden brings alive with her inspiring words and motivational exercises how important finding and keeping clients become. She possesses the ability to write such understandable language that you are willing to find those clients and NOW!
Hayden divides her book into marketing strategies, universal marketing cycle, the 28-day plan, and summary chapters of strategies and successful ingredients. The book starts fast and ends fast. Part of that approach occurs because of Hayden’s short sentences and quick ideas. She keeps you moving until you realize the book is finished. You want even more. More than that, you want to plan your days and achieve more clients.
Hayden Presents Four Components of Cycle
Let’s deal with some of the meaty parts of her book. I will first talk about the universal marketing cycle and its components:
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