By Audrey Field, CARW, B.A., B.Ed.
As much as we would like to be able to answer the phone personally when each call rolls in, it is sometimes simply not possible. Have a look at these tips to assist with your business development efforts.
It takes vigilant commitment, but take the time to make a new message each business day. Mention the date and let the listener know you are in the office but can’t answer their call at the moment. If you are not in the office, indicate this as well as when you will return and when calls will be returned. Voice mail is more reliable than a stand alone answering machine, and provides for greater clarity of your message. Nothing sounds more antiquated and unprofessional than a static-ridden message on a cassette tape.
Consider using your voice mail to pump upcoming/past events, services, and new certifications.
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