By Mary Elizabeth Bradford, The Career Artisan
In a bad economy, many industries are negatively affected and competition for jobs increases.This makes using job boards (as your client’s primary strategy) incredibly difficult and depressing, since this is where competition for positions is most fierce.Your client’s stand to increase their chances of landing multiple interviews through learning how to tap into what is called the “hidden” or “unadvertised” job market.Connecting with companies they are interested in directly (not in response to a posted position) is one powerful way for your clients to get an edge on the competition and pique the interest of potential employers that may be a match for them.If your clients have a plan that includes their target market, job titles and geographic preferences, then they have enough information to begin researching what companies might fit them.
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