By Gayle Howard, Top Margin Career Marketing, Melbourne, Australia
Competing in a world of slick advertising and increasingly sophisticated consumers can be a daunting financial prospect for professional résumé writers seeking to position themselves as consummate professionals.
The combined cost of stationery, logo designs, printing, software, advertising, hardware, paper, folders and incidentals can be staggering, yet it needn’t cost you a million to look, act and operate like the biggest firms in the world.
It just takes three little words: Innovation, Image, and Integrity.
Underpinning each of our marketing messages is a silent promise-I am an image-maker; a wordsmith who can transform the mundane into the extraordinary; maximize your successes and minimize your failures.
It is only natural then that today’s savvy purchaser will determine your capacity to enhance their image by the way you approach your own; yet most are equally aware that image alone can disappear like a puff of smoke if not backed by VIP service and ethical business practices. Innovation, Image and Integrity are at play.
Let’s look at some no-cost and low-cost image enhancers used by “big business” that you can seamlessly apply to yours.
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