Don Skipper, CEO, Career Beginnings, Inc.
Many of us have been so busy starting and running our businesses that we often forget some of the important basics that should never be ignored. So many things have got to be accomplished that we sometimes put the idea of trade marking our company on hold and then conveniently forget about it.
Our Corporate Attorney, Richard G. Farnsworth, encourages business to actively pursue registration of the business name and trademark as soon as possible. “A business should apply for registration of its name just as soon as the name is selected.” If your company didn’t register your trade mark you still have legally protected rights in your trademark, but those rights will generally be limited to the specific geographic area in which you actually use the trademark. Richard points out that “Federal registration has the effect of nationwide use of your trademark retroactive to the date your application was filed. In addition, Federal registration creates a statutory presumption of ownership and validity of the mark. This presumption normally becomes incontestable five years after registration.”
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