By Karen Silins, CCA, CARW – A+ Career & Resume
To the best of my knowledge, when I began writing resumes during my college days many years ago, the term “keywords” did not exist. Now when I go back and look at these early resumes, I realize that despite the lack of knowledge in keywords, they were indeed prevalent in my work. As the term became popular in the last several years, I found myself fielding questions from clients about keywords more frequently. However, the real defining moment, for me at least, was the day a client walked through my door and stated the need for a Scannable resume with keywords. Up until that point, my thought process was more along the lines of “get the keywords in there someway, somehow.” I knew they were effective, and would scatter them throughout my resumes and cover letters, but I would find myself “searching” for the right keywords instead of knowing the right keywords, and when to use them. Needless to say, the clients’ request made me realize the necessity of learning all I could about keywords and their use.
Enter Wendy Enelow’s book “1500+ KeyWords for $100,000+ Jobs.” The first copy I purchased has long since been relegated to the trash heap due to excessive wear and tear, and I am now working on my second copy. Although the second copy is treated better than the first, the book is constantly utilized in my practice, and has become an invaluable tool in crafting virtually every resume or cover letter produced.
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