Set up your job search email account if you don’t already have one and insert a simple email signature that includes:
- A title or positioning statement
- A tagline or power statement
- Your personal contact information
- Your LinkedIn URL along with links to your other relevant social networking profiles.
Embed your custom LinkedIn URL in any letter you use for your search, including those written for job boards, companies, or recruiters or as thank yous, follow-ups, networking outreach, or spot opportunities.
- Insert your URL as a link if you are using an MS Word document (or the equivalent thereof).
- If you’re writing a cover email instead, either embed your URL or include the full address.
Comment on industry-specific blogs and online articles.
- Share an insight, opinion, or response to the blog post or article and include your LinkedIn profile URL in your comment.
- Keep in mind that your comments may show up in Google searches conducted on your name, so make 100% certain that you strategize how you wish to portray your brand in your contribution.
Join in on discussions found on industry and professional association forums. As you join industry and professional associations, look for ways to contribute to forum discussions:
- Comment on the contributions of others and include a link to your profile in your forum “signature.”
- Share your own blog posts or those of others and ask a question or comment on the comment to invite discussion.
Take part in the discussion areas of the LinkedIn Groups you have joined. These Groups are powerful networking tools when used wisely. Join as many as you can – I recommend joining as close to the maximum 50 LinkedIn permits.
- Comment on the discussions started by others. Look for ways to add fresh insights, resources, and ideas that set your career brand apart.
- Source white papers, blog posts, articles, resources, events, and news items to share in your LinkedIn Groups. Introduce each one with a comment, question, or opinion to spark discussion.
Notice that I didn’t include your resume on the above list. There’s a good reason for that. Since your LinkedIn profile’s job is to propel recruiters and hiring executives to call or email you for your resume, some experts argue it’s distracting to include your profile URL on your resume. If your profile has not been professionally written, leading readers to it may detract from your presentation of your career brand. I would only suggest including your URL on your resume if your LinkedIn profile has been written by a professional – that way you can be sure your brand will fully align in both tools.