In Wednesday’s show we reviewed data from CDI’s Critical Industry Analysis Survey of resume writers and career coaches for the lowest grossing, highest grossing, and top three ROI marketing strategies used in the past six months.
We also compared findings from polls conducted on LinkedIn, Instagram stories, and in our Facebook group that amplified these results were right on track.
As you can see in the image below, the top three, regardless of whether business was declining, staying the same, or growing, were:
- Customer Referrals
- Partnerships/Professional Referrals
- LinkedIn Posting
For businesses in decline there were two ties for 3rd place:
- Hope People Call
- Google My Business
(Percentages for each strategy and business population are broken out in charts in the livestream).
We discussed how this was excellent news because these methodologies represent low-hanging fruit; accessible opportunities with very limited to no monetary budget requirements.
We then did a massive deep dive into strategies and scripts for activating your client referral network.
I dug into:
- Training clients via testimonial tracking strategy.
- Ways of asking.
- Various thank you opportunities and methods.
- Client debrief sessions.
- Email nurture sequences.
- Incentives and formal programs.
Our longest show yet at 74 minutes, we left no stone unturned in helping you maximize the ROI of this TOP marketing strategy.
Please don’t take this method for granted!
If you’re one of the 6% of declining businesses who said this was your lowest ROI strategy, my guess is you’re likely assuming referrals and not actively pursuing them!
If you’re great at what you do and foster relationships with clients, referrals can and should account for 40-90% (or even more) of your clientele.
If you missed it, be sure to watch the replay!
Bonuses!
This week is the BOMB of bonuses and benefits for association members!!!
In the member’s only section below I’ve shared links to:
- Presentation slides
- New ChatGPT marketing prompt
- Best practices tip sheet on customer referrals
- Client testimonial action tracking form and lesson
- Done-for-you job seeker tip sheet on targeting resumes
- Done-for-you job seeker tip sheet on job search networking.
+ I also shared how next week association members get a Special Live on making cyber week offers and our Career Innovator Club gets it a day early on Wednesday in our monthly meetup! It’s one of FOUR included member live events happening in Nov/Dec!
CDI membership is high-ROI if you’re not already one of our career superheroes!
About the Bonus Prompt: This prompt will let you identify specific marketing targets in an industry including forums, associations, websites, companies, and recruiters. You could also use this prompt to dazzle your job seekers with tailored target lists for their networking and search.
Replay & Next Livestream
Next Wednesday, 11/15/2023 at 3:45 PM Eastern we’re talking about:
Deep Dive Into Partnerships as a High-ROI Marketing Strategy!
NOTE ON RECORDING: It appears LinkedIn is having trouble accessing the video and has the event marked cancelled. I have a trouble ticket open and do not know if the link below will begin working.
Be sure to join me on LinkedIn, YouTube, or in our Facebook group every Wednesday at 3:45 PM Eastern. And, don’t forget to like, follow, and subscribe so you stay in the know!
Watch the Livestream Recording
Member’s Only Content – Get the bonus ChatGPT Prompt, Slides, and Recording below.
Not yet a member? Jump into success here >>
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Resume Writers and Career Coaches
Access this + all of CDI’s resource library for as little as $97. Whether you are just starting out or are an established entrepreneur, Career Directors has resources available to take you to your next step.
What’s Next?
Everyone:
Testimonial Strategy (Video Tip) >>
AI/ChatGPT Strategy – Free & Member Resources >>
Join CDI’s Facebook Community >>
Members:
Best Practices for Growing Your Business with Customer Referrals >>
Targeted Testimonial Lesson & Word Template >>
Done-for-You, White-Labeled Job Seeker Tip Sheets >>
Learn about the Career Industry Accelerator Club >>
Join the Livestream on LinkedIn, YouTube, or in our Facebook group every Wednesday at 3:45 PM Eastern!
