Do you want to know one way to make your business irresistible to job seekers?
It’s having powerful, targeted testimonials that include metrics!
This is one of my favorite topics because I rarely see it used, yet it can give your business a massive edge. In short, most career entrepreneurs are completely missing out on this cool strategy, even when they think their testimonials are really good.
For example, if you are a resume writer, it’s just like what you do in your resumes: you include metrics and CAR stories that make employers pull your client resumes out of the stack.
Likewise, you want testimonials with hard-hitting metrics that make your prospects want YOU!
Luckily, career coaches, interview coaches, and resume writers can all easily track and produce the metrics I am talking about.
What I notice over and over again is that too many of the testimonials are “fluffy”.
By fluffy I mean that they lack the tangible results we need to show prospects what results our services really can attain.
Why does this happen?
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