When (and how) should you present your quote to a job seeker prospect for resume writing and/or career services? If you've tried to close a 4-figure (or less) package on the phone, you've probably found that you're overwhelming prospects and losing them. This may have led to you lowering your Read More >
Use Show & Tell to Up Close Rates on Resume & Career Service Sales (Video Tip)
Would you like to close 94-97% of your resume writing and career services prospects on 4-figure sales? In this 7-minute video I discuss how to make it happen by: Moving prospect perception from DIY or high-priced luxury to "necessity". Using three step-by-step ways to easily incorporate visual elements into your Read More >
Easily Get Testimonials That Close Sales on Your Website (Video Tip)
Are you innocently collecting and posting testimonials to your website that don't sell for you? Done right, your client testimonials should get prospects excited and convinced to buy before they ever speak to you. Even better, you can train your clients to excitedly share with you their hard-hitting testimonials without Read More >
Navigate “How much does a resume cost?” to Close Sales (Video Tip)
How much does it cost? From the feedback I receive from resume writers (and career coaches), everyone hates this question, rolls their eyes when asked, and wonders why the prospect on the other end of the phone didn't just read their website. I get it. I've been there. Even if Read More >
SWOT Analyze Yourself to Close Career & Resume Sales (Video Tip)
As career entrepreneurs reliant on closing prospect conversations, you've got to know how to spin your weaknesses into strengths. Otherwise, you run the risk of losing sales to someone who was simply more prepared to play up their strengths and downplay their weaknesses. The goal is to be able to Read More >
Is Your Perception Lowering Your Career Business Profits? (Video Tip)
NOTE: This video blog is a little different than my others in that the post and video go hand-in-hand. Don't just watch the video but read the text below to get the biggest ROI for a high close rate and 6-figure-plus income. Beliefs and perceptions are interesting creatures in that Read More >
What to Do When Your Resume Prospect Can’t Commit (Video Tip)
Resume writers, you know what I am talking about, because it happens to all of us: You have a great consultation and pitch, and then your prospect has to think about it. They have to speak to their partner... They need to mull it over... For whatever reason, they are Read More >
Stop Selling What Your Clients Ask For (Video Tip)
No, that title isn't a typo! The biggest mistake you can make as a career professional is to sell exactly what your clients ask you for! Let's face it, 90% of them aren't in touch with the tools they need to tap the hidden job market, the importance of LinkedIn, Read More >
Are You Ready to be a Money Magnet?
There are a million different reasons you may have initially gone into business for yourself, but at the end of the day most of us aren't gifted with a trust fund that lets us carry on indefinitely as if this were some type of unfunded hobby or labor of love! Read More >
Stop Avoiding Prospects Who Could Be Ideal Clients
Have you ever realized that your preconceived notions of certain income levels or types of professions could be: #1 - Totally unfounded and based on incorrect beliefs? #2 - Keeping you from having all the prospects and clients you deserve? Let's be clear - I'm not talking about race discrimination Read More >
