Resume Writers: There IS a secret sauce to successfully and repeatedly closing 3- to 4-figure professional resume writing packages with clients of ALL levels. To get there, you must throw out whatever you think you know about selling as this service is unlike other professions where, "No one cares how Read More >
It’s Process Not Price that Closes Career Service Sales (Video Tip)
Resume writers and career coaches: Is this you? When struggling to close sales or getting push back on your prices, you consider adding a lower-cost option or reduce your price? Have a website with siloed content about your services, with a page for coaching/career services, one for resume writing, and Read More >
Packaging Sweet Spot for Resume Writers & Career Coaches (Video Tip)
By now you may have figured out that I am ALL ABOUT packaging your services, regardless of whether they are resume writing, coaching, and/or other career service solutions. Yes, solutions! It just makes sense for these reasons: Client success: They rarely know what they actually need to be successful without Read More >
Entrepreneurs: What You Focus on IS What You Will Sell (Video Tip)
Let's face it, as a resume writer, career coach, or full career service provider, you want the best for your clients; you want them to succeed. However, I see industry professionals making the same mistakes over and over, causing this: Lower per-client sales. Clients who don't walk away with the Read More >
