Resume writers and career coaches: Is this you? When struggling to close sales or getting push back on your prices, you consider adding a lower-cost option or reduce your price? Have a website with siloed content about your services, with a page for coaching/career services, one for resume writing, and Read More >
Video Tip: Packaging Sweet Spot for Resume Writers & Career Coaches
By now you may have figured out that I am ALL ABOUT packaging your services, regardless of whether they are resume writing, coaching, and/or other career service solutions. Yes, solutions! It just makes sense for these reasons: Client success: They rarely know what they actually need to be successful without Read More >
Video Tip: What You Focus on IS What You Will Sell
Let's face it, as a resume writer, career coach, or full career service provider, you want the best for your clients; you want them to succeed. However, I see industry professionals making the same mistakes over and over, causing this: Lower per-client sales. Clients who don't walk away with the Read More >
