Are you innocently collecting and posting testimonials to your website that don't sell for you? Done right, your client testimonials should get prospects excited and convinced to buy before they ever speak to you. Even better, you can train your clients to excitedly share with you their hard-hitting testimonials without Read More >
Resume Writers: Successfully Navigate “How much does it cost?” to Close More Sales
How much does it cost? From the feedback I receive from resume writers (and career coaches), everyone hates this question, rolls their eyes when asked, and wonders why the prospect on the other end of the phone didn't just read their website. I get it. I've been there. Even if Read More >
Resume Writers & Career Coaches: SWOT Analyze Yourself to Close More Sales (Video Tip)
As career entrepreneurs reliant on closing prospect conversations, you've got to know how to spin your weaknesses into strengths. Otherwise, you run the risk of losing sales to someone who was simply more prepared to play up their strengths and downplay their weaknesses. The goal is to be able to Read More >
Resume Writers & Career Coaches: Is Your Perception Lowering Your Profits? (Video Tip & Lesson)
NOTE: This video blog is a little different than my others in that the post and video go hand-in-hand. Don't just watch the video but read the text below to get the biggest ROI for a high close rate and 6-figure-plus income. Beliefs and perceptions are interesting creatures in that Read More >
Resume Writers: What to Do When Your Prospect Needs to Think About It (Video Tip)
Resume writers, you know what I am talking about, because it happens to all of us: You have a great consultation and pitch, and then your prospect has to think about it. They have to speak to their partner... They need to mull it over... For whatever reason, they are Read More >
Video Tip: Stop Selling What Your Clients Ask For
No, that title isn't a typo! The biggest mistake you can make as a career professional is to sell exactly what your clients ask you for! Let's face it, 90% of them aren't in touch with the tools they need to tap the hidden job market, the importance of LinkedIn, Read More >
