When (and how) should you present your quote to a job seeker prospect for resume writing and/or career services? If you've tried to close a 4-figure (or less) package on the phone, you've probably found that you're overwhelming prospects and losing them. This may have led to you lowering your Read More >
Use Show & Tell to Up Close Rates on Resume & Career Service Sales (Video Tip)
Would you like to close 94-97% of your resume writing and career services prospects on 4-figure sales? In this 7-minute video I discuss how to make it happen by: Moving prospect perception from DIY or high-priced luxury to "necessity". Using three step-by-step ways to easily incorporate visual elements into your Read More >
How to Add $3000+/mo in 0-4 Hours to Your Career Service Business
You’ve likely seen it all the time when pitching your services to prospective job seekers: You know they desperately need to get at least the basics on the hidden job market, interviewing, and salary negotiation, but it’s not happening because: You don’t have the hours to teach this stuff 1-1 Read More >
Resume Writers: Profit with 2 Orphan Documents Clients Need
Almost every one of my clients asks me how they can make more money with less time. Did you know you could be easily adding $100-300 to every sale you make with services that will take you minutes to complete? It’s true and in this lesson I’m going to share Read More >
It’s Process Not Price that Closes Career Service Sales (Video Tip)
Resume writers and career coaches: Is this you? When struggling to close sales or getting push back on your prices, you consider adding a lower-cost option or reduce your price? Have a website with siloed content about your services, with a page for coaching/career services, one for resume writing, and Read More >
Navigate “How much does a resume cost?” to Close Sales (Video Tip)
How much does it cost? From the feedback I receive from resume writers (and career coaches), everyone hates this question, rolls their eyes when asked, and wonders why the prospect on the other end of the phone didn't just read their website. I get it. I've been there. Even if Read More >
Is Your Perception Lowering Your Career Business Profits? (Video Tip)
NOTE: This video blog is a little different than my others in that the post and video go hand-in-hand. Don't just watch the video but read the text below to get the biggest ROI for a high close rate and 6-figure-plus income. Beliefs and perceptions are interesting creatures in that Read More >
Packaging Sweet Spot for Resume Writers & Career Coaches (Video Tip)
By now you may have figured out that I am ALL ABOUT packaging your services, regardless of whether they are resume writing, coaching, and/or other career service solutions. Yes, solutions! It just makes sense for these reasons: Client success: They rarely know what they actually need to be successful without Read More >
Entrepreneurs: What You Focus on IS What You Will Sell (Video Tip)
Let's face it, as a resume writer, career coach, or full career service provider, you want the best for your clients; you want them to succeed. However, I see industry professionals making the same mistakes over and over, causing this: Lower per-client sales. Clients who don't walk away with the Read More >
Stop Selling What Your Clients Ask For (Video Tip)
No, that title isn't a typo! The biggest mistake you can make as a career professional is to sell exactly what your clients ask you for! Let's face it, 90% of them aren't in touch with the tools they need to tap the hidden job market, the importance of LinkedIn, Read More >
