You’ve likely seen it all the time when pitching your services to prospective job seekers: You know they desperately need to get at least the basics on the hidden job market, interviewing, and salary negotiation, but it’s not happening because: You don’t have the hours to teach this stuff 1-1 Read More >
Your Clients Need These Orphan Documents & You Can Profit with Them Today (Member Core Lesson)
Almost every one of my clients asks me how they can make more money with less time. Did you know you could be easily adding $100-300 to every sale you make with services that will take you minutes to complete? It’s true and in this lesson I’m going to share Read More >
It’s Process & Not Price (or Adding More Low-Cost Services) that Close Sales (Video Tip)
Resume writers and career coaches: Is this you? When struggling to close sales or getting push back on your prices, you consider adding a lower-cost option or reduce your price? Have a website with siloed content about your services, with a page for coaching/career services, one for resume writing, and Read More >
Resume Writers: Successfully Navigate “How much does it cost?” to Close More Sales
How much does it cost? From the feedback I receive from resume writers (and career coaches), everyone hates this question, rolls their eyes when asked, and wonders why the prospect on the other end of the phone didn't just read their website. I get it. I've been there. Even if Read More >
Resume Writers & Career Coaches: Is Your Perception Lowering Your Profits? (Video Tip & Lesson)
NOTE: This video blog is a little different than my others in that the post and video go hand-in-hand. Don't just watch the video but read the text below to get the biggest ROI for a high close rate and 6-figure-plus income. Beliefs and perceptions are interesting creatures in that Read More >
Video Tip: Packaging Sweet Spot for Resume Writers & Career Coaches
By now you may have figured out that I am ALL ABOUT packaging your services, regardless of whether they are resume writing, coaching, and/or other career service solutions. Yes, solutions! It just makes sense for these reasons: Client success: They rarely know what they actually need to be successful without Read More >
Video Tip: What You Focus on IS What You Will Sell
Let's face it, as a resume writer, career coach, or full career service provider, you want the best for your clients; you want them to succeed. However, I see industry professionals making the same mistakes over and over, causing this: Lower per-client sales. Clients who don't walk away with the Read More >
Video Tip: Stop Selling What Your Clients Ask For
No, that title isn't a typo! The biggest mistake you can make as a career professional is to sell exactly what your clients ask you for! Let's face it, 90% of them aren't in touch with the tools they need to tap the hidden job market, the importance of LinkedIn, Read More >
