By now you may have figured out that I am ALL ABOUT packaging your services, regardless of whether they are resume writing, coaching, and/or other career service solutions. Yes, solutions! It just makes sense for these reasons: Client success: They rarely know what they actually need to be successful without Read More >
Video Tip: What You Focus on IS What You Will Sell
Let's face it, as a resume writer, career coach, or full career service provider, you want the best for your clients; you want them to succeed. However, I see industry professionals making the same mistakes over and over, causing this: Lower per-client sales. Clients who don't walk away with the Read More >
Video Tip: Stop Selling What Your Clients Ask For
No, that title isn't a typo! The biggest mistake you can make as a career professional is to sell exactly what your clients ask you for! Let's face it, 90% of them aren't in touch with the tools they need to tap the hidden job market, the importance of LinkedIn, Read More >
