You're out there every day working hard to funnel traffic to your website. But what if prospects aren't ready to buy? If you're not grabbing their email address with an initial free offer, you might lose them forever. In this 5-minute video, I share how to capture those leads and Read More >
Resume Writers: Bust the DIY Resume Writing Myth to Close More & Higher Sales (Video Tip)
Resume Writers: There IS a secret sauce to successfully and repeatedly closing 3- to 4-figure professional resume writing packages with clients of ALL levels. To get there, you must throw out whatever you think you know about selling as this service is unlike other professions where, "No one cares how Read More >
One Easy Way to Dramatically Improve Cold Conversions When Prospects Call (Video Tip)
When prospects call do they hang on your every word? Do they sense you are invested and interested in helping them? Do they want to learn more and become eager to take the next step with a consultation? If some of these pieces aren't coming together for you, it could Read More >
Easily Get Your Passive Email List to Buy Resume Writing & Career Coaching Services (Video Tip)
Chances are you've put in the effort to develop a solid prospect email marketing list for your resume writing and/or career coaching services, but you aren't seeing much return on investment (ROI) from it. In a services industry where sales specials aren't the norm, just how can you get these Read More >
How to Share Quotes that Close Resume Writing & Coaching Sales (Video Tip)
When (and how) should you present your quote to a job seeker prospect for resume writing and/or career services? If you've tried to close a 4-figure (or less) package on the phone, you've probably found that you're overwhelming prospects and losing them. This may have led to you lowering your Read More >
Use Show & Tell to Up Close Rates on Resume & Career Service Sales (Video Tip)
Would you like to close 94-97% of your resume writing and career services prospects on 4-figure sales? In this 7-minute video I discuss how to make it happen by: Moving prospect perception from DIY or high-priced luxury to "necessity". Using three step-by-step ways to easily incorporate visual elements into your Read More >
Newsletters are Dead – Do This Instead to Fill Your Pipeline (Video Tip)
Yes, that's right: It is time to stop beating yourself up for not finding the time to send your print or e-newsletters! But you've just got to leverage those lists of clients and prospects to create a pipeline of new sales as these are your low-hanging fruit! What's fantastic is that Read More >
It’s Process Not Price that Closes Career Service Sales (Video Tip)
Resume writers and career coaches: Is this you? When struggling to close sales or getting push back on your prices, you consider adding a lower-cost option or reduce your price? Have a website with siloed content about your services, with a page for coaching/career services, one for resume writing, and Read More >
Packaging Sweet Spot for Resume Writers & Career Coaches (Video Tip)
By now you may have figured out that I am ALL ABOUT packaging your services, regardless of whether they are resume writing, coaching, and/or other career service solutions. Yes, solutions! It just makes sense for these reasons: Client success: They rarely know what they actually need to be successful without Read More >
Entrepreneurs: What You Focus on IS What You Will Sell (Video Tip)
Let's face it, as a resume writer, career coach, or full career service provider, you want the best for your clients; you want them to succeed. However, I see industry professionals making the same mistakes over and over, causing this: Lower per-client sales. Clients who don't walk away with the Read More >
