Pricing, Packaging & Closing Course
for Resume Writers & Career Coaches
You’ve worked hard to master your craft in order to make the biggest difference, so you don’t want to let the sales piece steal your opportunities.
I see it all the time — career industry entrepreneurs who expect job seekers will know to pick the best solution and who think their services will just sell themselves.
But that often leads to hearing no, sending job seekers out without complete solutions, scrambling to get more clients because you’re not earning enough per client, and just not getting to fully share your gifts with those who need them.
What if you could immediately start getting more ‘yes’ responses to fully optimized packages priced at a higher rate?
Doesn’t matter if:
- You ONLY offer documents or ONLY offer coaching.
- You don’t yet have evergreen products and programs to avoid 1-1 project time.
- You’ve unsuccessfully tried to raise prices in the past.
- Prospects are saying no to your low offers today!
Yes, you CAN make an incredible difference while earning an exceptional living, and in this course I’m going to show you exactly how I’ve been helping your colleagues to embrace packages that get to yes at every price point!
Helping resume writers and career coaches to increase their rates, close more sales, and work less on project delivery with high integrity and no slimy sales techniques is what put me on the map long before I started CDI.
Way back in 1999-2005 I would meet colleagues at conferences and they always shared their challenges around needing to work too much because they were charging too little.
But every time they would try to raise their rates, they’d get hit with “NO”.
That was incredibly discouraging, especially because they were already working so hard, making a big difference, and seeing colleagues who listed higher rates.
They’d be feeling self-doubt and imposter syndrome, overwork burnout, consultation dread, and even sometimes thinking about doing something else and giving up on their dream.
I showed colleagues it didn’t have to be that way back then, and I’m still doing so today.
Through advice shared 1-1 over lunch, I’d always receive excited follow up phone calls telling me how it was working and they were hearing “YES’ even when quoting double what they couldn’t close before trying my strategies.
These days, my commitment to helping career industry professionals have the same kind of rockstar results that their job-seeking clients have is an ongoing mission.
Through 1-1 consulting with me, I see our members having results like Ashley Britten of New Leaf Careers did just 19 days after a single 1-1 session:
I’m so excited! I just sold a package for more than double what I normally quote! It’s the highest priced service I ever sold! And the client was simply like, ‘OK, sure!’ because he felt confident in my abilities. Thanks to working with you I had the confidence to do this. It’s a great day!
Ashley Britten
New Leaf Careers
But I get that 1-1 isn’t an actionable option for everyone!
That’s why I created this deep dive directed course!
In just six days you’ll have the tools you need to attain the level of results that your colleagues have experienced by tapping into my CDI pricing, packaging, and closing strategy.
Here’s feedback from a student of this course:
“When I signed up for this course, I was already a veteran of Laura DeCarlo’s member materials on packaging and pricing. Having implemented her script as well as having a 3-package system for years, I wasn’t sure I would benefit further.
Boy, was I wrong! First, the course was a deep dive that went well beyond the suggestions in her videos and lessons. Second, it was hands-on. Over the six sessions, we developed our packages and processes, and had the benefit of Laura’s feedback and suggestions.
As a result of this course, I have opted to completely revamp my package and pricing system and better leverage the true value of CDI’s done-for-you job seeker tip sheets and guides, which I’d previously included as a free bonus.
I can only imagine the positive ROI this added training and the changes I’ve now made will bring! The tools I’ve applied during my four years of membership have allowed me to raise my close rate from 60% to 89% while also nearly doubling the price of my packages!
These wins were made possible through this system, the TORI awards, and new certifications I earned through CDI. While 2024 was a different year for many of us and my close rate did drop until November, I was able to work fewer hours while earning more per client, which was deeply satisfying.”
Deborah L. Schuster
The Lettersmith
More Member/Client Success Stories
“I made $20K in only the FIRST WEEK of implementing a new package-based system for my service offerings. Each time I deployed a new recommendation from Laura, my business doubled and/or tripled in revenue. I am on track to double my annual revenue from last year.”
Amanda Rico, Ph.D.
Rico Editorial Services
“I JUST sold another VIP package. So – you helped me increase my prices by 1/3 and for other packages 100% respectively. I recouped my coaching investment with you within the first week of raising my prices, we are now ahead of schedule for our annual financial goals (and it is only Jan 9th!)”
Mary Elizabeth Bradford
CEO Resume Writer
“I tried your 97% close rate script and it was like some kind of magic…I described my packages, pitched them $300 higher than previously. He acted like he couldn’t get out his credit card fast enough; like he was afraid I would go away. By using your tried-and-true method, driving was not an object, it’s like I was giving away gold.”
Karen Bartell
Best-In-Class Resumes
How it Works
Once you sign up, you’ll have access to your course dashboard and be able to join our private Facebook community, just for this course, where you can introduce yourself, gain support from the group and seek an accountability buddy, share your assignments, and get feedback.
Over six days and over 8 hours of training + supporting resources, we’ll build layer upon layer of the pricing, packaging, and closing system so that you’re ready to launch with the close of the final session. In each session you’ll receive:
- Step-by-step foundational training.
- Inspiration, motivation, and support to move powerfully forward and to overcome any roadblocks.
- Ability to watch as former students receive feedback on their new models to learn from the on-demand coaching.
- Actionable steps that take you from start to finish in this process.
- Plus, you’ll have the support of the private course community.
This is so much more than simple lessons and instead an intensive complete gameplan that is as close to plug-and-play for your custom positioning as possible!
What You’ll Learn & Accomplish
This program is designed to guide you through the activities needed to optimally price, package, and close your services within your comfort zone with a continued focus on growth.
As an introvert who hates to sell and doesn’t enjoy rejection, I’ve done the hard work to create processes that are easy, painless, non-salesy, and really convert.
I’ll also introduce you to a winning consultation script and strategy that you can use in tandem with your pricing and packages.
This winning process has helped so many of your colleagues to earn more per client, close higher sales without being salesy or inauthentic, assist more job seekers, and work less while earning more.
We will cover the following success systems:
- Price increase models to fit your comfort zone and allow for growth.
- Service, product, and knowledge identification for packaging.
- How to package to reduce hours per client.
- Done-for-you products that are already available (and free with association membership) to cover service/knowledge gaps or avoid recreating the wheel.
- Most effective packaging model(s) that get to yes.
- When to raise your prices.
- How to leverage a price increase in your marketing.
- Step-by-step, high-close, non-salesy consultation strategy that shifts job seekers from DIY thinking into opening their wallets.
Commonly Asked Questions
“As soon as I got off of the phone with you after our third coaching session, I increased my prices and revised my packages based on your suggestions. I got an inquiry that night, used your 3 step process and the client invested for double what I was charging!
I am glad I invested in your services. I made that money back and then some!”
Sally Calloway
The Career Coach
Sign Up Now & Save
This is the only time we will offer this low of price. Today you get what others have paid thousands to consult on for less than $300.
Act now to get the most out of this program!
We only require membership with this course because we give you ALL the keys to the kingdom right in your course portal. Everything you need from the on-demand tip sheets to personalize and sell to the marketing strategy to get clients, and even award-winning resume tutorials, and more to ensure you have the most winning combination possible above and beyond just pricing, packaging, and closing.
* Membership auto-renews. Cancel at any time.
Click here to learn more about Member Benefits or choose monthly membership.
“CDI helped me double my annual earnings. It has been a game changer for me.”
Dr. Jeannine Bennett
Vision to Purpose
Still have questions?
Contact CDI for more information at info@nullcareerdirectors.com.