Niche Target Marketing Course
for Resume Writers & Career Services
It’s time to easily supercharge your marketing (while still keeping your options open).
I don’t have to tell you that what we’ve always done online to attract new clients for resume writing and career coaching is no longer working.
LinkedIn and similar platforms are saturated, competitive, and frustrating.
Even when you think you’re talking to your specialty there, like executives, it’s virtually impossible to stand out.
It’s time to stop struggling and begin capitalizing on the same powerful, yet accessible, marketing strategy that is changing the game right now for savvy career industry practitioners
It’s calling niching.
But don’t worry as this is something you’ll incorporate only with a segment of your business.
That’s right, you don’t have to throw away your desire to be flexible and open to working with clients of different levels or industries to make this work.
We’re not going to tie you down or limit you here.
However, niching is the SMARTEST decision you can make for your business right now and you deserve to at least consider pointing some of your marketing efforts toward it
By focusing small you can actually grow big.
This is going to make your marketing so much easier as I share with you a repeatable model for identifying, targeting, and penetrating a target group you already know you love to work with.
It makes it easy because you’ll:
- Know exactly who you’re speaking to and where they hang out.
- Target them directly vs. hoping they stumble upon your message.
- Gain opportunity to promote at scale through virtual, IRL, and even B2B opportunities.
- Become known as their niche expert which opens doors for referrals, buyer confidence, and attaining higher rates.
- Step out of the hustle, get focused, and generate real results!
It’s also surprisingly simple, doesn’t take much time at all, and will be a relief from the frustration you’ve been experiencing.
Even if you’re completely new to this profession, it will be easy for you to identify a target group you have former experience with in some capacity, which makes this process so accessible.
Plus, when you focus in this way, you’ll see how the pieces all just fall into place allowing you to leverage existing contacts, deepen relationships, and create more opportunities.
In just five days (or earlier) you’ll be ready to blaze a trail in at least one well-defined niche!
Just check out this mid-course success:
“Want a one word feedback on this course? Game-Changer!
This challenge was packed with golden nuggets, and I didn’t just learn, I took action. On Day 4, I took strategy from the course and rebranded my business, updated my LinkedIn, and launched a newsletter. In 24 hours, I gained 231 subscribers and booked a niche consultation! If you’re debating this, don’t. Laura’s mentorship moves you from ideas to action. You’ll thank yourself later!
Yuvika Iyer, Careerlinko
How it Works
Once you sign up, you’ll have access to your course dashboard, bonus modules, and private course community for networking, support, and accountability.
Bonus (optional) modules:
- To Niche or Not to Niche: Is Specialization for You? Audio program with Susan Guarneri and Tony Deblauwe – CDI’s Entrepreneurial Wisdom Program – $99 value
- Niche Breakthrough Secrets Guided Audio Workshop with Laura DeCarlo – CDI’s Six Figure Flight Plan Program – $239 value
Pat Schuler described her experience working with me in your Niche Breakthrough Secrets bonus:
“This is going to sound arrogant but I’ve been through dozens of branding and ideal client exercises over the years. I thought there was very little new for me to learn. This is such a concise way of addressing the challenge of speaking directly to my best prospects so they are magnetized to me. I was surprised (and a little dismayed) to find so much new clarity and dimension in this work with Laura. The bottom line result is I will have two new programs on the street before the end of the year.”
Pat Schuler
Each of the five sessions run 45-120 minutes (with 60 minutes being the average). In each session you’ll receive:
- Step-by-step Training & Action Steps – complete them on the spot!
- Inspiration
- Motivation
- Volunteer Hot Seat Coaching / Q&A
Each session will approach the next step in the niche definition and marketing process to rapidly help you to build the perfect strategy.
We close out the program with a Q&A and hot seat coaching session, which you now have access to on-demand. (Additional direct support is found through your private course community).
What You’ll Learn & Accomplish
This step-by-step program is designed to guide you through completion of the activities needed to identify and tap an effective niche as a more successful part of your marketing focus.
We will take the following steps:
- Review the importance of niche marketing today.
- Identify and select your ideal first high-yield niche market clientele.
- Pinpoint your niche location, focus, and market competition + viability.
- Create an action plan to effectively and efficiently niche market so you can stand out easily without costly rebranding/new websites or limiting your options.
You’ll love how it seems to instantly come together!
Feedback and results from another course participant:
“I’ve been in this industry for a long time, so I have taken other niche marketing programs. I didn’t find them useful and always overcomplicated with nothing I wanted to sink my teeth into. So, the way Laura presented niching in these bite-sized five sessions, in very doable and straightforward terms, has allowed me to ditch all the confusion and take action.
Her style of presentation lays it out so clear and makes it so easy to digest that in this short time I’ve already identified my niche and have a plan to begin.”
Louise Garver, Career Directions Intl, LLC
Commonly Asked Questions
Feedback and results from another course participant:
“Through this course, Laura provided great content and clear instruction to help me take my business to the next level. The learning was organized and delivered step-by-step to help me discover a targeted niche allowing me to capitalize on my skillset and experience to specialize in my business. Laura also shared some great online search strategies to help identify resources and additional opportunities to grow. Thank you, Laura!”
Monica O’Neil, Best Image Career Services
Sign up now and get started!
This is the only time we will offer this low of price. Today you get what others have paid thousands to consult on for less than $200.
Act now to get the most out of this program with live training for less + $338 in bonuses!
Just $199. Regularly $347 (+ $338 in bonuses)
NOTE: We only require membership with this course because we give you ALL the keys to the kingdom right in your course portal. Everything you need from the on-demand tip sheets to personalize and sell to the marketing strategy to get clients, and even award-winning resume tutorials, and more to ensure you have the most winning combination possible above and beyond just pricing, packaging, and closing.
* Membership auto-renews. Cancel at any time.
Click here to learn more about Member Benefits or choose monthly membership.
Testimonial from CDI’s Six Figure Flight Plan program with Laura:
“Hands-down the best money I have spent in my business. I enrolled because I was burned out and frustrated by trading hours for dollars, and I somehow kept attracting clients who were not the right fit.
Since implementing what I’ve learned, I’ve rebranded, redone my website and doubled my prices. I now have greater work-life balance and a project calendar packed with perfect-fit clients.“
Lauren Charbonneau
Protagonist Career Solutions LLC
“Laura’s program and coaching – and unwavering, relentless commitment to supporting my growth as a successful practitioner and business owner – has helped to address my pain points – and so much more.
I now head into the market with a new level of confidence, empowerment and structure that has helped me to grow by business by 30% within only a few short months.”
Shelly Piper
Make Your Mark
Don’t miss this live challenge course – Sign up now!
Still have questions? Contact CDI for more information at info@nullcareerdirectors.com.