By Laura DeCarlo, Business Success Coach and CDI President
This core lesson is a gift to you from my private arsenal – the model I followed in my written resume critiques and quotes (that was adapted from my live critique). My “live” phone critique maintained a 97% close rate but when I became the resume expert for 54 professional associations, I rapidly realized I wouldn’t have the time to do 50-295 live consults a week. I ended up developing and refining several templates that my subs and admin staff could use after I had looked at the resume and goals, assigned it to a certain type of critique and a price point (I had templates for new grads, career changes, those using CVs, and those with functional formats).
With the following I maintained a 37-50% close rate. While that might sound low, keep in mind that 37% of 50 is 18 projects in a week and it is 109 out of 295. (No, we honestly – thank goodness – never had 109 projects in one week!) While I certainly prefer closing 97% with the live phone consults, the following system works great if you have folks you cannot connect with live, are looking for part-time income while you build your second career as a resume writer, or just don’t want to have that ‘sales talk’.
So, here we go with a simple model to follow for a free critique and quote. Note: It’s simple, but it IS long copy. It works because it is what you would need to do in a live consult to take the prospect through your process!
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