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Best Practices in Personal Branding for Job Seekers

Personal branding is more than just a buzzword – it’s an important aspect of our clients’ professional personalities and a critical component of standing out in today’s crowded employment market.

But what is personal branding anyway? How do you develop a client’s brand? And how do you use it to best position a client?

CDI asked our members who are personal branding experts to give you clear insight on what personal branding is and how it can significantly affect the success of your client’s job search and professional persona.

In this tip sheet you will uncover:

  • Definition of personal branding.
  • Go-to questions to ask your clients to develop their personal brand.
  • Ways to incorporate personal brand into your clients’ career documents.
  • Key branding tools to use with your clients.
  • How to integrate personal branding into your clients’ social media strategy and LinkedIn profile.
  • Strategy to avoid client objections to the personal branding process.

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