By Meg Guiseppi, CPBS, MRW, CPRW, Executive Resume Branding
Perceptions and definitions of personal branding vary greatly and misconceptions abound. Here’s my take on it:
“Personal Branding links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience.”
What’s great about branding is that it generates the kind of chemistry that indicates good fit to decision makers assessing whether to hire you or do business with you.
In my practice, I’ve been incorporating what’s now called personal branding…