By Mary Elizabeth Bradford
If your clients are like most of my clients – then marketing themselves is NOT their first love. But of course we know that making sure their resumes and references speak volumes about their achievements is really critical. Here are four powerful tips for getting great references that you can pass on to your clients.
Tip One: Become a “reference collector”.
You can suggest they consider “collecting” references and testimonials well before they think they might need them, or to set a goal of obtaining two or three testimonials or references each year no matter…