Here at CDI we don't think it's coincidence that our first three resume writers to earn the Certified Career Storyteller (CCST) credential, from Kimberly Robb Baker's inaugural class in 2017, all went on to win highly coveted Toast of the Resume Industry (TORI) resume writing awards.
But this is much more than just a resume writing program.
When you participate in this program you will:
Gain a wealth of expertise in story-based branding while uncovering the unique brand map approach, which is like being handed career marketing gold.
Learn to successfully apply this branding approach to client information gathering, LinkedIn profiles, resumes, cover letters, and bios.
Gain access to Kim's creative winning resume design strategy, getting the very keys to her TORI resume kingdom with guidance on creative design and access to MS Word versions of her 2019 TORI entries and winners. (This is perfect if you've wanted to earn CDI's Certified Graphic Resume Architect and were looking for "more" training).
Launched in 2017 by TORI resume writing award dominator, Kimberly Robb Baker of This Little Brand, this writing course is unlike any other.
After searching worldwide for a course that would not only take my writing to another level but also differentiate my service offering in a very crowded marketplace, I was fortunate to be part of the first Certified Career Storyteller (CCST) course facilitated by Kimberly Robb Baker.
Completing this unique course gave me the skills and confidence to write brand-driven, story-based career deliverables which has translated into superb results for my clients.
I also learned how to create a brand map, including a targeted, communications strategy, brand description, and brand-critical qualities backed by the client’s own accounts.
The use of a brand map underpins strong personal branding and includes clients in the foundation of their documents. Essentially, you gain client buy-in before writing their new documents. The brand map is something I’ve never seen before!
After completing the CCST, I went on to win 2X TORI awards in 2019.
- Carolyn Whitfield, Total Resumes
Our brains are wired for story.
A well-told story engages more parts of the brain and allows for better memory retention.
When reading or listening to a story, we enter into a similar brain state with the story teller.
So what if your resumes and supplementing docs were releasing love and attachment hormones when employers are reading them?
With story-based branding you can truly let each client's light shine, paving the way for win-win success for them and you.
As Kim mentions in her free webinar, Story-Based Value Propositions: The Career Writer's Key to Remaining Relevant, there is nothing like having people lining up with their credit card to hand you 4-figures because they are pre-sold on the success this model elicits.
Through this branding, clients will internalize the value expressed in their resumes and collateral because it is based on their stories.
This is organic branding that clients can immediately take ownership of, giving them language to confidently express their brand in the most compelling way.
Also, the world of resumes is always changing, but this course gives you an edge.
The demise of the resume has been predicted and debated for years.
Whether the resume lives or dies, the core work you do, defining and communicating your clients’ value, will never go away. (It won't matter if your title is resume writer, career storyteller or marketing super genius; this program will give you the agility to fluidly adapt.)
The value proposition statement, then, is at the heart of your worth as a career communications writer. Your ability to write it well will ensure the success of your clients today and your ongoing relevance—no matter what happens to the resume.
Therefore, introducing business storytelling elements to your writing process will enable you to quickly and effectively get to the heart of your clients’ most compelling assets.
Kim refers to this course as a "resume writer MBA" with its focus on ensuring you understand enough about business to ask the questions that get to the heart of the story—important context and details that clients wouldn’t think to reveal without your guidance. This knowledge also enables you to take your intake notes and organize them to present a compelling, story-based value proposition. You are going to fall in love with the Story-based Brand Map and the intense ROI it offers to both you and your clients.
According to some of the inaugural students, this is THE course you wish you had available when you started writing resumes.
But it's not Resumes 101. If you are just starting out or looking to earn your first resume writing certification, we recommend our Resume Writing Mastery course with CARW certification.
It's an intensive course -- really, it's like a "boot camp" in resume writing (and it's been totally updated for 2020 and CDI's next offering). In fact, Kim even uses some of her TORI entries as examples in this version. Better yet, she gives you MS Word files of those resumes to play with!
When 12x TORI winner Kimberly Robb Baker announced the launch of her Certified Career Storytelling class in 2017, I jumped at the chance to sign up.
The CCST course was the one I’d been waiting for and provided me with the roadmap needed to create story-based career marketing deliverables that strengthen the client’s brand message.
This course pulls out all the stops and guides participants through how-to transform information gathering from an in-take exercise to a collaborative brand process that engages the client in their own career story. In my opinion, that alone was worth the price of admission!
Our clients rely on us to fully and authentically communicate their unique promise of value and turn their stories into engaging content that captures attention and nets interviews. I highly recommend this advanced writing course –it will give you a new perspective on client branding and most certainly help you take your writing skills to a new level.
- Tammy Shoup, Breakthrough Resume Writing Service
There are 17 total modules within the 6-part program. The content is VERY comprehensive and covers:
This module is first because you will be able to use it in your practice right away, as it creates the perfect foundation for your introduction to the story-based brand map and resume.
You will work with provided story-based brand maps and resumes as source materials to see what a story-based LinkedIn profile looks like and actually create one from the provided materials.
In this part you will:
Lack of business understanding and job search landscape often prevents excellent writers from “hitting the mark” with their documents. What this means is that beautiful documents are delivered and writer and client feel great—until the client comes back months later to report they’re not getting any interviews.
In this part you will:
The story-based brand map is where the gold is at guiding you through turning information gathered from a passive "intake" exercise to a collaborative brand coaching process that draws out the client and engages them in their own career story.
In this part you will:
What you've been waiting for: how the resume blossoms from all this story-telling magic. This is where you see that all come together.
In this part you will:
Will you really get design strategy and templates? The answer is YES!
The design aspect is the focus of one of the sessions and covers how to incorporate the career story visually, how to create white space and direct the reader to critical information, and how to achieve impactful visuals using only Word. There is also a bonus video in that segment showing how I make graphs more compelling and attractive. You also get several of my TORI entries in Word, which you are then welcome to use as templates in your business and play with and build on as your skills develop.
With the brand mapped and the resume written, the heavy lifting is done! Now you will uncover how to translate this foundational work into other communications.
In this part you will:
In typical CDI course fashion, we want to make sure you can sell this program to your prospects. Therefore, Kim has created this bonus session.
In this part you will:
(No test on these concepts—but your financial planner will congratulate you on paying close attention here!)
Under Kim's direction and insightful instruction, I, hands-down, became a better writer because of the Certified Career Storyteller program.
The career storyteller methodology allowed me to approach projects in a unique way to better showcase my clients' past achievements while setting them up for future success.
The knowledge I gained also made me confident to submit resumes for the TORIs and resulted in three wins!
I'm proud to call myself a career storyteller.
- Rachel (Vander Pol) Raymond, RVP Career Services
This is an INTENSE, INTENSIVE course, designed for resume writers who want to seriously elevate their work and the types of clients they work with.
We think the graduate testimonials say everything about the high ROI you will receive.
If you want to ramp up your technical resume writing skill set with story-based brand mapping, double or triple your monthly income, and work deeply with clients who are excited to hire you, this is the program for you.
The takeaways for this program will allow you to:
Remember, Kim charges and gets $3997-$4897 per client.
You can too.
You can more than earn back your investment in this course with your FIRST client.
Kim’s mentorship and guidance broke me through a writing plateau and sent me on the road to being a more intuitive, compassionate, and strategic career professional.
If you write resumes or engage in any kind of corporate storytelling I highly recommend this course. Prepare to have your mind BLOWN.
- Catharine Craig
Polling former students, the feedback is that you will spend 1-2 hours a week reviewing materials and completing the lesson work. The total hours come in at 18-40 depending on your speed and learning style.
Since you are able to work through the materials at your own pace, you may choose to do more or less weekly or condense it all for rapid completion.
You will always have access to feedback and support via email as you progress through the course.
As you move through the program, you will complete lessons for each section and part (except for section six), and submit them for review, feedback, and credit. (As stated above, this averages 1-2 hours a week and 18-40 total for all work).
All submitted lessons must be approved before you submit your final story-based portfolio.
To do this you will grab a single client to tell their branded career story. (Who the client is and if/what they paid is totally up to you). Your story-based portfolio for submission will include:
o Recording and/or branding session notes
o Brand map
o Cover letter
o Value proposition letter
o LinkedIn profile
o Long-form bio
o Short-form bio
Our goal is to keep review to 3-4 weeks for the final portfolio.
Upon successful completion and approval of the materials you will be awarded the credential and provided with a logo and e-certificate for your use. The CCST will also be added to your searchable CDI listing. We will also announce your new credential across social media, tagging you as we can.
If you haven't done so yet, please watch the free webinar, Story-Based Value Propositions: The Career Writer's Key to Remaining Relevant. In this presentation Kim shares:
While this is a longer single lesson, it is similar to the style of the course materials.
This deep-dive comprehensive course is normally $2997 but can be purchased this month for just $1997. That's 33% off at just $1997.
Discount shows in cart and is applied to both 1-pay and 3-pay options.
*If you are not currently a CDI member, please select the Non-Member rate above as it includes mandatory membership. For non-members who desire a 3-pay option, membership should also be added to the cart and then the member 3-payment option can be selected. To become a CDI member or to learn more about membership visit the Join page.
The CCST certification must be renewed every three (3) years by purchasing the program update modules. Depending on new content, there may be 1-5 modules released at $21.95 each. Average launch price for renewal content will be $197-297 for students and graduates.
(If purchased within 12 months of a launch, registrants will receive the new version at no charge).
All requirements of CCST certification, renewal, and CDI membership standards must be maintained in order to earn or retain a CDI credential. CDI reserves the right to revoke a CCST credential for any of the following: Renewal requirements are not maintained and completed within required timelines. Membership lapses due to non-renewal. Individual is found guilty in a court of law for a grievance within the industry (unprofessional, unethical, unlawful conduct and/or business practices).
For more information on the CCST credential, contact CDI at firstname.lastname@example.org.