How long have you been thinking about raising your prices? How long has that been calling to you and terrifying you?
Or, did you try to raise them before and didn't find it successful, quickly returning to the lower 'safer' pricing although you feel you deserve more for your time and effort?
Regardless of where you are in the pricing and closing paradigm, NOW, you can get past the ‘should’ and the uncertainty, and get easily into the how – the mechanics, the strategy, and the closing – with CDI's proven program: The Sordid Topic of Coin: Pricing It, Getting It, Nailing It.
Whether your goal is to make enough money to take your business part-time, to quit your full-time job and make this ‘dream’ a reality, or increase your financial security, you CAN do it…and easily, with the tools provided by the super-team of Laura DeCarlo and Pat Schuler.
As one of your instructors, I can tell you I’ve been there. Over 20 years ago when I was getting started as a resume writer and career services provider, I was terrified when the phone would ring. That meant there was someone on the other end of the line who wanted to know, “What does it cost?” How was I going to tell them the price and convince them it was worth it before they got sticker shock?? I needed a process badly.
I struggled for a few years and then landed on a six-figure secret due to an amazing mentor. Thanks to an easy process I avoided what could have been decades of financial struggle and emotional frustration to begin earning 6-figures with ease.
Further, I’ve spent the last decade mentoring, coaching, and studying some of the industry’s happiest and most successful career professionals. I’ve captured the secrets to monetary success including the strategies for getting your prices in line, getting past your own inner critic, and for getting on board with simple just successful pricing and selling processes.
As your other instructor, it might be easy to think I have always earned $400-600 an hour for sales coaching of career professionals. But that’s not the case. In the beginning, as a shiny new coach I can remember the first time a real client, who was not just a friend helping me get started, paid me $50 per hour for my service. When my coach suggested I raise my fees by $10 an hour, I turned green and pretty much stopped breathing. I felt like I’d never get another client at that rate!
Fast forward 15 years - $400-600 per hour, and clients consistently say it’s a bargain for their ROI. My clients increase their revenue an average of 37% from working with me. I’m not going to tell you about the people who double and triple their revenue, although there are many in this industry whom you would definitely recognize – it sounds too much like infomercial territory.
And, no, it won’t take you 15 years! When you begin employing the strategies from this class, you can see results immediately.
What changed? How do my clients do it? You’ll leave this session with the answers, process and strategy.
If you average three clients a week at $400 each and double your rate, this means in the next 12 months you would see your gross revenue jump from $60,000 to $120,000 before even considering what closing more prospects will add.
Doubling your rate too aggressive or intimidating? We’ll be sharing a variety of strategies that let you pick the perfect, comfortable fit for you. Should you only increase your rates by a modest $50 per client each quarter, you will still earn over $20,000 more in the next year.
Three recorded sessions of the program customized for the needs of self-employed career and resume practitioners like you:
You’ll learn plug-n-play strategies for handling issues such as:
Now that you’ve built an arsenal of strategy and tactics, how do you make it real for you? In this bonus session recording you will hear your colleagues asking the same questions you have to identify tools and solutions to challenges in pricing, packaging, and closing the sale. Pat and Laura provide real, applicable strategies you can put to use immediately.
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Navigating Pricing Pitfalls
You’ll learn a spectacularly simple process for moving clients from the option of yes and no to one of yes and yes, while increasing your per-project revenue with pricing and packaging. Added strategies on website pricing.
The sky’s the limit!
Clients as Spokesperson Strategy - Testimonials (with MP3)
Sample template form and audio for transforming clients into spokespeople in a way your prospects will eat up.
Pricing & Packaging Client Sheets
Interchangeable and customizable pricing/packaging client marketing materials to instantly guide you on building in more revenue opportunities per sale without the stress.
CDI Pricing Survey Report
30+ pages of current pricing and packaging information for the careers and resume industry.
The Consequences Continuum
So you hear something like, “I really need a resume,” and you think, Hot dog, I’ve got a live one!
No, you actually don’t. What you’ve got at that point could not be further from a strong prospect.
How can I know that? You’re missing the key ingredient that tells you the prospect is clearly ready to take action and spend money, serious money, with you.
First time ever: The Consequences Continuum!
You will be able to tell if the prospect is serious, how serious, and how willing to spend money, just by looking at this handout. You can see where they land on the continuum based on what you’re hearing from them. If they’re a potential fit, what you learn in this workshop will guide you to move them toward the Action and MONEY end of the Continuum.
Advanced Closing Strategies Checklist
Your quick and handy reference list to the top 13 closing strategies you can leverage with your prospects.
Big Boost-Your-Revenue Bennies
Two separate resources to build your per-client revenue - freebies tips and 6-figure success camp process.
Overcoming Money Hang-Ups (with MP3)
Your income can be intimately tied to your conscious and unconscious beliefs about money. Come set yourself free with this powerful session on how to break your barriers and make it easier to increase your earnings.
SWOT Analysis Pain & Coaching Strategy (with MP3)
Learn how to use a SWOT Matrix to rapidly show your prospects their strengths, weaknesses, opportunities, and threats. You'll rapidly pinpoint their pains and reasons for needing to invest in your services.
MP3 Audio Recordings, Listen Online Audio Links, and PDF Documents of Sessions
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This program is for you if you are:
Regardless of whether you are just starting out or have been in this industry more than a decade, you can accelerate your pricing and your earning with this program.
This program is NOT for you if you are:
It doesn't have to be this way, but sometimes you are just not ready to do what it takes and make what can seem a leap of faith. If the faith is not there, then you aren't ready to fly with us.
Once you sign up, you will receive everything in one convenient email so that you can begin immediately.
CDI membership is a prerequisite for registration.
Get on the fast track to certification now and start learning what the top professionals know while nurturing your talents, boosting your confidence, and securing your place among the industry leaders.
Sign up below to begin learning the insider secrets and wisdom from a guru with 22 years at the top of the profession.
PS…to ensure you get personalized, quality coaching, we limit the number of clients we coach at any one time. Once the limit is reached, new clients are placed on a waiting list until we have space available. We will notate here if there is a current waiting list.
Sign up now to start on your journey to certification and more satisfied clients.
Non-member registration includes one year of individual membership ($347 value) to Career Directors International: Your Pathway to Success, rich with ongoing support, networking, and new information.
If you are not currently a CDI member, please select the Non-Member rate below as it includes mandatory membership. For more information on membership or to select monthly membership instead, visit the Member Benefits page.