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Your Career Website Roadmap:

Boost Your Profits & Performance

Is your website leaving money on the table by losing you prospects, failing to pre-sell, or just making you work too hard? 

If you have a website, you need to read this!

If you don’t have a website, you REALLY need to read this too, but for different reasons!

Today, people expect the professionals they do business with will have a website.

Not only are you expected to have a website, but consumers have come to expect that whether your business is big or small, your web presence will be professional.

But let’s face it, how high- (or low-) end your website is does NOT necessarily have a correlation to your success.

In fact, any website, no matter how great the content, the presentation or the SEO, may still not give you what you want in terms of:

  • How many prospects contact you.
  • How many prospects sign up for your free initial offer.
  • How many prospects convert from your free offer to paying customer.
  • How much revenue you gross each week, month, and year.
  • How hard you are going to have to work.

Did you know that even high-performing six-figure resume writing and career coaching businesses are leaving TONS of money on the table with their websites?

Career Website Roadmap

How does this happen? There are several ways:

  • You got help on your website content from someone who didn’t intimately know the industry or what hot buttons job seekers have in their buying decisions.
  • Your initial free offer doesn’t exist, doesn’t connect to a funnel to engage prospects, or just is very old school; so your signups, click throughs, and conversions are down (or non-existent).
  • Your content is confusing because you’ve made the VERY common mistake of being too close to your information and not presenting it the way people think and make decisions.
  • Your landing pages are dull – there’s no call to action, no tapping into the pains or reasons job seekers need your help – there’s just not a strong or clear enough incentive to contact you.
  • You’re asking clients to make too many decisions (what to look at and what they need) instead of guiding them to complete solutions.
  • Your prices are too low or you haven’t crafted the right packages (at the right price) for adequate ROI per client.
  • You’ve hidden some of the most valuable information about why prospects should hire you on a page they will never click on. Or worse, you haven’t included that information at all.
  • You focused so much on slick looks and professionalism, but didn’t put enough emphasis on value-adding content.

Of course, there are a million other little reasons why your website could also be holding you back, but the point is:

Your website is your brand, your marketing, and a large part of your sales process, whether you know it or not.

It determines whether prospects will be excited and pre-sold or if they will leave your site without making contact.

It determines how hard you will have to work for each dollar on the sales you do close.

That’s right, “It determines how hard you will have to work for each dollar.”

Career services are typically time intensive.

Can you afford a bunch of one-off a la carte sales, low-dollar services, or poorly priced packages?

Chances are you are letting it happen right now, and thus working a heck of a lot harder than you need to!

I see it time and time again – career professionals making their jobs HARDER because they don’t know the magic factors in guiding a prospect through their pains to the complete solution that is a win-win.

BUT THERE IS GOOD NEWS!

This is all stuff you can fix with some guidance! Yes, I said “Stuff” because it’s not rocket science! It’s actually going to be a lot easier than you think! When I point you to it, you are going to have lots of “Ah ha!” moments!

You see, when I consult with my private clients (resume writers and career coaches) one of the first things I do before their first session is take a look at their website. So, even before talking to them, I have a really good idea of how confident they are, how well they are pre-selling, if they are likely to have a strong funnel, how well their website is going to work for them, and how hard they are having to work for their money!

I always want to put a LOT of focus on the website, because it’s what almost all your prospects will see first and it can make you, break you, or just wear you down in over-work or stress.

You can have all the confidence in the world and even all the expectation of upselling someone into a fabulous package, but if they don’t get past your website you end up waiting, stressing, and probably under-valuing in an attempt to make ends meet. (Which is a vicious cycle that burns you out).

So we can cut all that out by making sure your website is doing what it is supposed to do.

Let’s be really clear on what I am NOT asking you to do:

I’m not asking you to make any time commitment for coaching on website design or marketing.

I’m not asking you to put me on a monthly retainer to maintain your website and marketing efforts.

Instead, we are going to make this a really direct and succinct process that gives you the keys to the kingdom in one slam dunk package:

Step One: You provide me with your URL along with answers to a 2-page questionnaire that tells me about your business, your performance, and your goals. (It’s TOTALLY confidential).

Step Two: I review your questionnaire and go through your website to perform an in-depth site survey to create your website roadmap for improvement.

Step Three: We meet for a 90 minute recorded web/phone session where you can see my screen. During the session we go through recommended changes and suggestions, and you get to pick my brain on the website topics most important to you so that you leave with solid strategy, content, and/or wording for moving forward.

In short, after the session, you will walk away with a clear understanding of real actions you can take for strengthening your entire business infrastructure by making your website WORK FOR YOU so that you can:

  • Raise your prospect click-through level for increased consultations.
  • Get prospects excited and ready to buy higher-priced package solutions.
  • Increase your engagement so your list grows, your sales expand, and you retain new and existing business.
  • Expand your profit per client and thus your overall revenue.
  • Work a lot less hard to have the business you want to have.

Could I do the website work for you? Sure.

Would it cost a lot more? Absolutely.

Can you still decide to get a web developer to make the website changes we discuss and strategize? You bet. I’m not requiring you to become tech savvy.

I just want you to KNOW what will make your website, and therefore your business, ROCK!

I really believe there is power in helping you to see and understand what works, and how/why. That’s a lot better than paying me to work magic for you every month that takes real and continued revenue out of your pocket.

This is one and done!

So, to make sure this is really clear, I’m going to:

  1. Find out via a questionnaire about your business, what’s important to you, your goals, your performance, and any areas you want us to look closely at with your website (your concerns).
  2. Review up to 12 pages of website content to identify any and all opportunities for improvement. This means I will read and review pages for content, load time, titles, broken links, engagement level, asking for the sale, product and package focus, content confusion, appropriate pricing, relevance, errors, offers, and more.
  3. Meet with you for 90 minutes of screen sharing, discussion, reporting, and digging to provide you with insight and strategies for your website roadmap. NOTE: There’s no way I can’t put my coaching hat on when things like pricing and packaging come into play. So, you can expect to get a lot of meat here beyond a list of ‘to do’ items. I want this to work for you.
  4. Provide a video recording of the session to guide you in making your changes and tweaks.

Yes, as needed I can and will make suggestions of SEO experts, web developers, free and low-cost apps, and plug-ins, hosting services, and etc.

(portrait) Georgia Adamson

"Working with Laura is like having a 9-course feast when you only expected a snack!

Seriously, in just one 90-minute session, she gave me more practical ideas and tips than I could wrap my brain around, but I'm already putting one or two of them into practice and have a string of them lined up to execute next.

If I don't see a huge difference in my business over the coming months, it will be because I wasn't smart enough to take the actions Laura recommended!"

Georgia Adamson

A Successful Career
female silhouette

I went into this thinking my website was good and might just need a few tweaks. You really opened my eyes to the many opportunities I have to make it dynamic and a better selling tool for my business.

In fact, I adopted your pricing and packaging ideas into my services page and have just sold my first comprehensive package – a $1200 increase on my prior sales!

M.U.

REALLY IMPORTANT!

You can rest assured that NONE of this is canned. It will all be tailored to YOU, your needs, your business, and your website.

I never give one-size-fits-all ideas and won’t guide you to do something that isn’t a fit for you.

You won’t end up with ideas that create a website that looks, reads, and feels like that of every client I work with.

You won’t be expected to set aside ethics or work outside of your comfort zone. Again, my coaching hat comes on to guide you if something doesn’t feel right (for instance pricing/packaging) into baby steps you might need to take to begin moving toward appropriate positioning.

My private clients double and triple their revenue while freeing up their time for a BIG reason – I guide them to the solutions that will work for them. I don’t try to shove them into a method or style that doesn’t feel right!

So Who the Heck Am I?

DeCarlo_Laura_headshot_2016 copyHi, I’m Laura DeCarlo, President of Career Directors International, multi-certified business success coach, award-winning resume writer, author, Certified Customer Acquisition Specialist, Certified Content Marketing Specialist, Money Breakthrough Method® Coach, Infinite Possibilities Certified Trainer, elite member of Forbes Coaches Council, and a Certified Money, Marketing and Soul Coach®. And because I walk what I talk on the importance of lifelong learning, I'm currently working my way through seven more intensive certifications to stay up-to-date in all I know and coach on in copywriting, conversion funnels, email marketing, community marketing, SEO, social media marketing, video marketing, and more.

I’m here to tell you that regardless of your geography, your sales and marketing skills, and your current level of expertise, if you engage with me for your website roadmap, you can begin to break barriers to working less, making more, and becoming a 6-figure-plus income producer.

I have been there and can tell you stories of the pioneer days of websites and marketing. But more importantly, I'm known for helping career and resume performers be agile and profitable TODAY, with today's unique global market and challenges for visibility and conversion.

It doesn't matter where you are at today. Together we can position you for a profitable and joyful tomorrow, starting now with your ever-so-important website!

Don't have a website yet?

That’s OK. While this particular service isn’t right for you, you can engage with me through my Career Business Profit Rocket Individualized Consulting program. Together we can help you make the most powerful moves to put and keep your business on a fulfilling profit path.

Client Sucess Stories

Mary-Elizabeth-Bradford-Executive-Resume-Writer-Headshot-7

"I JUST sold another VIP package. So – you helped me increase my prices by 1/3 and for other packages 100% respectively.

I recouped my coaching investment with you within the first week of raising my prices, we are now ahead of schedule for our annual financial goals (and it is only Jan 9th!) and these changes will empower me with more free time to create more information products for my business.

Thank you!!! I could not have figured this out as easily or as quickly without your help, and that’s the truth."

15-month update:

"Last year, thanks to you, we had a 30% increase in revenue and a 30% decrease in clients. I look at the client decrease as a very good thing – it gives me room to strategically grow while we make more and spend more energy on our deserving clients.

Additionally, I did go ahead with your idea to bring a service in house last year that had previously been outsourced. We dramatically increased the quality of the results we were achieving for our clients and we captured about another $7K in revenue."

Mary Elizabeth Bradford

MaryElizabethBradford.com
(photo) Cheryl Lynch Simpson, CMRW, ACRW

"In the two weeks since working with Laura (and Pat) I have closed 60% of my consults with two more still pending – my best win ratio ever. Plus, I increased each of my quotes and captured bigger packages and larger sales with each, to the tune of nearly $9K. That also represents an all-time high, which includes my single biggest sale to date.

Thank you for an exceptional return on my training investment in this CDI program!!!"

Cheryl L. Simpson

Executive Resume Rescue
(portrait) Emily Kapit

"As a career advisor to others (in addition to resume writer, etc.), I believe highly in the value of coaching and had been looking for my own coach for some time.

When I came across Laura and Career Directors International, it felt like career advisory kismet! From our very first conversation to the work we still do today, she has been instrumental in helping me take my business from successful to super-successful.

Laura’s guidance, perspective, and ability to see things from a strategic and pragmatic place helped me make decisions that paid off big-time with consistently higher profit coupled with more time freedom.

After our very first session, I made one tweak to my business structure (per Laura’s suggestion) and the investment I made into coaching with her paid itself off in less than a week – our most profitable week at the time but now definitely the standard."

Emily Kapit

ReFresh Your Step Coaching & Consulting
Angie S. Jones

"Laura’s guidance has had more of an impact on growing my business than anyone else in the business.

As a result, I’ve watched my business grow from a tiny, local business to a key player in the industry.

In the past year I have more than tripled my revenue!

I’ve now had clients invest as much as $800 in career services, and that’s in a small city with a 4% unemployment rate and where my previous competitors charged $75 (for a resume and cover letter).

I certainly couldn’t have accomplished all that I have without your support and guidance. You are AMAZING! "

Angie S. Jones

Haute Resume & Career Services LLC
2014321152_SallyCalloway-graphic

"As soon as I got off of the phone with you after our third coaching session, I increased my prices and revised my packages based on your suggestions. I got an inquiry that night, used your 3 step process and the client invested for double what I was charging!

I am glad I invested in your services. I made that money back and then some!"

Sally Calloway

The Career Coach
(photo) Kalindi Garvin

"Laura DeCarlo provided me with the insight and direction I needed to move my business forward. Her ideas, encouragement, and practical solutions to the challenges I was facing inspired me to take action, resulting in immense personal and professional growth.

Laura motivated me to pursue my CMRW and identified numerous other avenues to gain publicity, build awareness, and take my business to the next level. I can't place a high enough value on her one-on-one coaching skills and her insight into the resume writing business!"

Kalindi Garvin

Career Communication Strategies
female silhouette

"When I decided to go into this business, I had no idea that so much was involved. You have helped me tremendously in my transition to solopreneur by giving me concrete actionable ideas and information, saving me time and aggravation, helping me maneuver around pitfalls, encouraging me when I was confused or discouraged, and helping me successfully raise my prices.

My experience since attending the CDI conference has been remarkable and so much fun! Your coaching has really helped me in getting to where I am today. For these things and more, I am truly grateful."

D.A.

Resume Writer (USA)

Ready to Move Your Website Forward?

It's such an important time to be growing your business, we're offering $200 off right now. Regularly $1297 US!

Non-Members

*If you are not currently a CDI member, please select the non-member rate as membership must also be added to the cart as it is a mandatory prerequisite. To learn more about membership visit the Join page.

For more information on this service or consulting contact CDI at info@nullcareerdirectors.com.