Remember when you could throw together one standard resume that you’d send out for all kinds of roles? As long as your full employment history, academic qualifications and contact details were there, and maybe a few referees, you’d feel confident that your resume was an optimum career advancement tool.
Well I’m afraid that strategy’s no longer going to win you work – today it’s all about personalizing and customizing your resume to stand out from the 100s or 1000s of other job applicants. Job seeking can be a highly competitive, long drawn-out process, and a non-customized application is highly unlikely to jumpstart your interview chances.
1) High-tech recruitment methods demand attention
Most of the global job market has gone high-tech with many recruiters using online communication and search methods to alleviate their workloads. This has opened the job market up to so many more people, so you’ve really got to promote yourself and show why you’d be perfect for that specific role. Job customization and SEOs are essential tools in online recruitment, so produce your resume accordingly.
2) Keyword optimization will ensure you’re found
Whether it’s your resume, cover letter or LinkedIn profile, all of your marketing and career documentation should be keyword optimized. Online methods such as automated tracking systems are commonly used by recruiters, so if you haven’t strategically sprinkled your job application with job ad keywords, you’ve immediately reduced your chances of making it to the ‘human recruitment’ stage. In addition, with around half of all recruiters now using LinkedIn and other social media platforms to find and assess potential employees, keyword usage has become ‘key’.
3) Tailored achievements are evidence of what you’re offering
While your main skills and responsibilities should be included in your resume, any prospective employer wants written evidence on how you can help their business. Role customized job achievements from previous jobs will show what you as an individual can specifically offer – how you potentially stand out from other job applicants.
4) Putting in the time and effort showcases your commitment
Most potential employers are going to be impressed with an application that’s been specifically tailored for their vacant role. A job applicant that’s taken the time and effort to put together a role-specific resume and cover letter, including company research, will most likely be conveyed as someone who’s committed to striving for their best in all career aspects. There’s not many employers out there who wouldn’t find this appealing.
So next time you’re planning a career move, ensure your resume, cover letter, LinkedIn profile and any other relevant documentation has been well thought out and professionally written, using job-tailored keywords and achievements. Customize and acclimatize your job application, and you’re far more likely to become familiarized with your ideal employer.