Join media whiz, Susan Geary, and Laura DeCarlo in this master class on how you can get the most media recognition and community outreach out of promoting Update Your References Week or any event.
Looking for ways to promote International Update Your References Week (UYRW) this coming May? The following sample press release is available in MS Word for your download and use. Get it now: UYRW Sample Press Release>>
By Susan Geary This past month while updating my media contact list, I came across a television news website in Las Vegas that actually lists “Top 10 Things to Know when Submitting a Story Idea.” Here are the highlights: Mail a media alert or press release two weeks prior to
By Susan Geary Last month’s article offered insight on how to get yourself blacklisted from ever appearing on television or radio. This month, I’m offering tips on how to get producers and editors interested in your story, or at the very least keep you in mind when they are looking
By Susan Geary I can’t believe we’re in our fifth year celebrating Update Your Resume Month! The media has been receptive, and I personally, have achieved numerous interviews as a result, along with some of our members. Three years ago, a Google search of “Update Your Resume Month” generated 19
By Susan Geary, CARW Combine charitable giving with your marketing plan.... If you're looking for new and unique ways to get your business on television, without paying a dime, keep reading. One plan I put into place last year included PBS Auctions. In several cities across the United States, Public
By Susan Geary, CARW While a press release is the “resume” that gets your message to the press, it’s the follow up phone call that seals the deal. Here are six rules for success: Pick up the phone and make the call. Once you have the decision maker on the
Looking for ways to promote International Update Your References Week (UYRW) this coming May? The following sample client educational announcement letter is available in MS Word for your download and use. Get it now: UYRW Sample Client Letter>>
By Susan Geary – 1st Rate Resumes June is a perfect month to start preparing for our big event, International Update your Resume Month! Media publicity increases your credibility and attracts a higher caliber client over traditional advertising. I’m still getting calls from around the country after being featured in
By Susan Geary - 1st Rate Resumes Spring has sprung and graduation is just around the corner during the month of May! This is a great opportunity to kick off the 1st Annual "Update Your References Week", now officially registered with Chases' Calendar of Events and sponsored exclusively by CDI.