By Susan Geary The best way to spread the word about your business and our industry is to get up and speak! It raises your credibility and it gets you out and in front of possible clients. Most people fear public speaking and tend to shy away from it at
By Wendy Weiss, CDI Summit Mega Session Speaker on "Your Words Can Make You Rich” The holidays loom. Office parties, family celebrations, religious celebrations, celebrations with friends. Meetings are cancelled. Decisions are postponed. Too much to do, no time to do it. The sales process turns to sludge. The holidays
By Jane Roqueplot Have you ever found yourself trying to communicate with a client or prospective client and wondering why you just couldn’t seem to connect? Perhaps, while questioning the client, you were struggling to extract information bit by bit, almost as if you were pulling teeth. Or maybe the
By Susan Geary, CMRW In order to keep your business growing, it's imperative that you execute a sound marketing program to generate customer interest and keep your phone ringing. A good marketing campaign should not cost you money, but make you money through the number of clients it brings in.
By Kendall Summerhawk - Be Yourself Marketing™ Do you have a list of leads you are 'waiting to find the right time to call?' Or a new service you are 'waiting to announce as soon as...is done?' As busy business owners, most of us have at least one project we
By Laura DeCarlo - CDI President Whether you are new to having your own career services business or are just struggling to build clientele, you likely want to S-T-R-E-T-C-H your budget to give you the most bang for your buck. Here are a number of easy and low-cost (sometimes free)