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Building Relationships with the Media

By Susan Geary

I can’t believe we’re in our fifth year celebrating Update Your Resume Month! The media has been receptive, and I personally, have achieved numerous interviews as a result, along with some of our members. Three years ago, a Google search of “Update Your Resume Month” generated 19 hits. Last year, we hit 126, and presently at this writing, we are at 259! Add the phrase or press release to your website and watch it grow! (In 2014 there are over 30,000).

As you may be aware, I do have some advantages over my colleagues when it comes to generating press. I come from a radio and television background, and have maintained relationships with many of my former colleagues throughout the country. What’s the latest buzzword we use in our client’s resumes? Relationship Management, and in the world of PR, it’s known as Media Relations.

Therefore, in order to have the press knocking down your door to supplement information for a story, you’ll need to build excellent relationships with them beforehand. That’s why it takes more than a single press release to get noticed with these folks.

Here are some of the tips I that I personally use to develop and maintain relationships with the media.


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