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Imagine you woke up this morning, a morning
seemingly like every other morning except for one considerable
difference - today you're swamped with new resume clients who are
excited to have the chance to work with you and pay your rates.
It's as if overnight you have become a resume client magnet!
So, what's so different about today that
suddenly your prospects seem to be sold before you even talk to them?
Why they appear to be waiting to work with you? Why it's suddenly so
much easier to gain their buy in on the higher rates you are quoting for
your services?
It's not magic...it's not a course to
take, a certification you need to earn, or even an ad or marketing
campaign you need to develop...
It's the AWESOME power of taking home a prestigious CDI resume writing
nomination or award. Specifically,
I'm referring to the 11th
annual Toast of the Resume Industry (TORI) competition which is
happening right now.
If that makes you feel skeptical, take a
moment and consider what CDI resume competition nominations and awards
have meant to some of your colleagues:
"I honestly
believe winning a TORI award has been instrumental in catapulting my
business to the next level. Being nominated or winning an
award says to a potential client 'Wow this person is a cut above, I want
some of that to rub off on me!'
Whether people have heard about TORIs
or not is immaterial. It's all about education. I proudly display my
TORI awards on my website and TELL the client of their value by saying,
'Hey look no further! I'm an award-winner!' It's one of those things
that is little work for great rewards.
It takes no time to fictionalize an
existing resume and provide a synopsis, but if you WIN or even if you
are nominated, you have strong marketing collateral that you can
repeatedly use to sing your own praises and give you that extra edge for
years at no additional cost."
- Gayle
Howard, Top Margin Career Marketing
* * *
“Thanks in part to a whole paragraph on the
TORI awards I received, I landed a contract for my company to
provide outplacement to 134 employees. Many of the
employees are impressed that there is such a thing as resume writing
awards and a body such as the CDI that oversees it. The TORIs helped
to elevate our credibility. In my office, I proudly display the
nomination and winning certificates for all to see.”
- Surranna Sandy, Resume Solutions
* * *
"I received more press coverage for
the NOMINATION than I have received for virtually any other publicity
over the course of my 11 years in business. I can only speculate what
kind of media attention winning a TORI would have garnered."
- Arnie Boldt, Arnold-Smith
Associates
* * *
"I am proud to mention my TORI
nominations and awards in my bio, on my website, and in my marketing
materials. Even beyond the personal honor of being recognized among the
best in the industry, I find that these distinctions are powerful
marketing messages that tell prospective clients I am truly an expert in
what I do.
When I announce my awards to the press, I always get good
coverage and find that people clip and save the articles for months and
even years afterwards. You can't buy that kind of credibility, and
there's no better way to boost your professional image and your own
self-confidence than to earn a nomination or an award."
- Louise Kursmark, Best Impression
Career Services, Inc.
* * *
"What 'blew me away' was the
overwhelming feedback from prospective clients. I always ask in initial
communications how others heard about me. I keep track. More than one
third have indicated they contacted me after learning of my TORI wins.
The links to find out my status varied, i.e. my own website, LinkedIn,
Twitter, referrals, etc. But the message was clear; they indicated they
'wanted the best' and my awards cemented their trust in my capabilities
to perform to this level. The TORI has been an ROI that is quite simply,
phenomenal!"
- Barb Poole, Hire Imaging, LLC
* * *
"After winning
CDI's World's Best Resume Writer Award my business has simply exploded.
There's no other way to describe it."
- Cliff Flamer,
BrightSide Resumes
* * *
"Since receiving a nomination for a
prestigious TORI award in the category of Best New Graduate Resume, I
received free publicity in the newspaper, and saw my business increase
three-fold among college seniors seeking to put their best foot forward
upon graduation. Most of these clients were not only successful in their
job search, but they were also eager to refer their friends and family."
- Susan Geary, 1st Rate Resumes
* * *
"The TORI Awards have increased my
client base dramatically. Since winning the TORI for Best Technical
Resume, I have had a flood of tech clients wanting their resumes
written. When I asked why they have chosen my services they usually
tell me that they want the best!"
- Jennifer Rushton, Keraijen
* * *
Enter the
TORIs today!
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