From reading LinkedIn’s 2016 Global Recruiting Trends report, a few things stood out that job seekers can capitalize on this coming year:
- 43% of 4,000 talent acquisition decision makers surveyed use social professional networks like LinkedIn as the most popular option for finding best-fit candidates.
- Not only that, 26% also used employee referral programs as essential and long-lasting tools for recruiting top talent in 2015; that’s a notable jump from just 17% in 2014. The significance: Jobvite Index cites that referred employees tend to have a longer tenure and an ERE study relates that they have higher job performance.
- Employer branding is also making a re-emergence, especially when it comes to increasing company presence on social media (Facebook, Twitter, etc.) and online professional networks (LinkedIn, Xiang, Viadeo, etc.).
What does all this mean for you, the job seeker?
It all comes down to cultivating relationships — both online and offline.
From last month’s post, I talked about kicking your job search into high gear by
- Using those holiday parties, social functions, and community events as a chance to build your network.
- Getting online to update your LinkedIn profile and cultivating your online connections.
- Including hiring managers, recruiters, and business contacts on your holiday card lists.
Ring in the new year by re-engaging with these contacts and reach out to contacts from your target companies, the ones you couldn’t reach during the holidays.
Another way to increase your network is to join and engage in talent communities. These are an emerging trend in the world of HR and hiring, and many employee referrals come from this technique. Businesses understand that the key to success is by building relationships.
Now, it’s your turn.
What are you going to do to build your job search connections and make 2016 your best year yet?